SaaStr

APRIL 30, 2024

How to build operational excellence into your organization at different stages of the growth curve. 2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. Ways to scale that don’t include rampant inefficiency and burn.

Go To Market 104

Go To Market GTM X-functional Objectives and Key Results 104

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 99

Pipeline B2B Go To Market Sales 99

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * Bob Moore: And that external solution might be, hey, we just need that new investor that’s going to introduce us to the European market and then we’ll have a way bigger universe of people to sell to.

X-functional 53

X-functional Start-ups Drivers/motivators Go To Market 53

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. The optics, however, proved dramatically different when we went to monetize our free product. Plan accordingly.

Growth 94

Growth Product GTM X-functional 94

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 93

B2B GTM Objectives and Key Results X-functional 93

Heinz Marketing

JUNE 4, 2018

– Building high performance sales teams that are metrics focused and scaling for growth. – Territory and Market Optimization – executing to high conversions on the active funnel. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Start-up advisor. Today is no different.

Pipeline 52

Pipeline Sales Drivers/motivators X-functional 52

SaaStr

NOVEMBER 2, 2019

How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? How should this data feedback into your product roadmap and pipeline? * How does your customer success and customer support functions change with the move to enterprise?

GTM 49

GTM Price Up-sell Product 49

Heinz Marketing

MARCH 11, 2019

The growth of ABM, the growth of Terminus as a key component of that. So just for those of you who haven’t been following my career, and I assume that’s most of you, I was at NetProspex, as Matt mentioned, smaller startup company ran both product and marketing there, got acquired by D&B.

Pipeline 62

Pipeline B2B Sales X-functional 62

SaaStr

JUNE 21, 2019

What were Sara’s biggest takeaways from her 10 years at Salesforce seeing the incredible hyper-growth first hand? What does Sara mean when she says, “You have to have a creative plan to get your message to market”? Does Sara really believe that there is a playbook when it comes to marketing? Harry Stebbings: Absolutely it did.

Start-ups 53

Start-ups X-functional Drivers/motivators Up-sell 53

SaaStr

MARCH 12, 2019

He provides an in-depth guide to driving revenue growth at your company and what to expect at each stage. The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. Growth and milk.

Growth 86

Growth Cross-sell Contract X-functional 86

Sales Hacker

JUNE 9, 2020

But it was through a combination of organic growth and acquisitions over the last 10 years. Did you consider like, “Hey, I want to be the FP&A analyst,” or something like that, some operational person at a startup, versus trying to go in there and carry a bag and actually close business? Some teach marketing.

Finance 78

Finance X-functional Pipeline Territory 78

Sales Hacker

MARCH 2, 2020

Productivity. 80/20 Sales and Marketing. The Go-Giver. No one rises to the top of their game without intentional growth and learning. To know where you’re going means you need to know where you came from. The Decision Book. Innovating for People. Thinkertoys. Money: Master the Game. The Sketchnote Handbook.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

JULY 15, 2022

As a tiny startup who might be commercializing its first product, are there any general guidelines that you can stick to that would prevent the massive companies out there from crushing the baby? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. So, thanks man. But potentially even technology.

Growth 98

Growth Cross-sell Start-ups X-functional 98

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Revenue by product or product line. Market penetration. Year-over-year growth. Sales Productivity Metrics. This salesperson would receive 78 days to reach full productivity.

X-functional 95

X-functional Quota Cross-sell Contract 95

SaaStr

NOVEMBER 21, 2020

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. *

E-commerce 104

E-commerce Manufacturing X-functional Retail 104

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. If you missed episode 128, check it out here: How to Unshackle Your Career Growth With a Mentor with Tom Martin. They sell that product to general councils, operations teams, and deal desks. We love InsightSquared. Welcome to the show.

Contract 107

Contract X-functional Objectives and Key Results Legal 107

Sales Hacker

FEBRUARY 19, 2019

For more than two decades, she has been instrumental in promoting sales development and inside sales as a community and engine for revenue growth. Matt Cameron is the Managing Partner at SaaSy Sales Management , Silicon Valley’s SaaS go to market leadership development community.

Cold Call 11

Cold Call Inside sales Sales B2B 11

SaaStr

DECEMBER 17, 2019

We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there. Zach : Our product’s been live for 5 years. So they spent 9 months internally building this product called Intelligent Portfolios. That allows us to have a very different go to market strategy.

Finance 60

Finance X-functional Non-Profits Launch 60

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 51

X-functional Drivers/motivators Start-ups Engineering 51

ConversionXL

NOVEMBER 5, 2020

Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. When clients ask, “Do you do X?,” For example, a productized service allows you to start quickly.

UX 120

UX Clients Service Niche 120

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. She’s the founder of Alternate Route, a go-to market strategy and revenue operations consultancy based here in New York.

Contract 70

Contract CRM Consult Cross-sell 70

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use. What happens to growth?

Non-Profits 63

Non-Profits Strategize Trust Growth 63

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 51

X-functional SQL Pipeline GTM 51

SaaStr

AUGUST 26, 2022

Yes, Zoom and Shopify and folks that were huge COVID beneficiaries had a bit of a hit, but even those have resumed their growth path. So sell your product. So crossover ventures, they’re investing 0% in the private market. Jason Lemkin: Then there are different types of growth, late growth and growth.

Quota 86

Quota Growth Product Closing 86

SaaStr

MARCH 1, 2019

Before joining Redpoint, Tomasz was the product manager for Google’s AdSense social-media products and AdSense internationalization. What time frame from SAL to closed lead suggests product market fit? And then I went to work at Google for about three years as a product manager in ads. Does that work well for you?

Contract 46

Contract Price Commission Conversion 46

Heinz Marketing

FEBRUARY 5, 2018

Extensive experience across B2B and B2C marketing and sales development has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. You’ve got suppliers.

Pipeline 48

Pipeline B2B Sales Pitch 48

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. CR(t) —The conversion rate as a function of time to get to a single SQL. We call this a 3 x 3 account — a term coming from organizational selling. Prospecting is about having a conversation with a client.

Prospecting 47

Prospecting SQL GTM X-functional 47

SaaStr

JANUARY 3, 2020

Before joining Redpoint, Tomasz was the product manager for Google’s AdSense social-media products and AdSense internationalization. What time frame from SAL to closed lead suggests product market fit? And then I went to work at Google for about three years as a product manager in ads. Loving our podcast content?

Contract 10

Contract Price Commission Conversion 10

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. You don’t make a CEO change if everything is going perfectly. But the growth rate was slowing.

Growth 51

Growth X-functional Start-ups Conversion 51

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. If you look at any mature category, you’ll find it full of products that are basically the same. Or email marketing tools.

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

AUGUST 19, 2020

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. We had way too many bugs, latency had grown to too long and crashes were a problem with the product.

E-commerce 103

E-commerce Price Start-ups Growth 103