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Why we care about marketing management

Martech

Product management : This aims to develop or bring a new product to the market. This is closely related to “go-to-market” strategies. Agile marketing management team development. Agile marketing is an approach which takes its cue from agile software development.

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Founder’s Perspective: The Importance Of Investing In Your Sales Development Team

SalesLoft

Dan Hanrahan has spent over a decade starting, leading and growing technology businesses. His latest business, Sigstr, gives companies central control of branding and marketing in each employee’s email signature. Previously he led go-to-market teams at iGoDigital and ExactTarget.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. CRM application licenses a natural language search technology. ERP system licenses graph database technology. Enterprise OEM software licensing is a multibillion-dollar segment of the software industry.

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What Is Enterprise OEM Software Licensing?

Lead Fuze

The enterprise OEM software market is a large and lucrative segment of the software industry. This article is intended for those who want to learn more about how companies can negotiate with their technology providers. ERP systems can use graph database technology to store and analyze relationships between various data sets.

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Executive Interview with John Steinert, CMO, of @TechTarget

SBI

Over the full 24 months, we need to promote teamwork, incremental progress and the efforts of all involved. Q: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO THE BUYING EXPERIENCE IN MEANINGFUL WAYS? ?. Project and Promote Now is the time for the leadership skills of great sellers to shine.

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SaaStr Podcast #350 with Contentstack Founder & CEO Neha Sampat

SaaStr

And we started to represent major consumer technology brands and then software brands. And when we were ready to take those to market and to actually put the fire behind them for go-to-market marketing, sales, all of that good stuff, that’s when we spun them out and started to look at raising funds.

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SaaStr Podcast #345 with PagerDuty CMO Julie Herendeen

SaaStr

Julie Herendeen: I think the things that are really different is when you’re doing B2C, you’re really marketing to the consumer emotion. So while I think the go to markets are very similar now in terms of the role of digital, what you’re trying to communicate to the customer is really a little bit different.

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