SaaStr

JANUARY 30, 2023

Overcoming challenges by optimizing for success In the early stages of setting up your SaaS business, it’s always a good idea to invest time thinking about the direction you want to take. Identifying a direction is just the starting point. Trust the process. And on to almost $300m ARR today! Listen to your team.

Cross-sell 90

Cross-sell Account management Clients Growth 90

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

SEPTEMBER 16, 2021

To help demystify this sales POC term and provide context for all go-to-market professionals, let’s expand on each of these terms and identify five things the pre-sales professional can do to drive more revenue within the middle of the funnel. This element of up-leveling our team’s performance delivered more wins.”.

Objectives and Key Results 76

Objectives and Key Results Technical Sales Engineering Sales 76

Hubspot

JUNE 8, 2021

How do you get started in sales? Is the sales job market strong enough to support a career? By the end, you'll know what skills can help you break into sales, what jobs are available, and whether or not sales is a good career for you. So let's get started! The Sales Career Path.

Commission 76

Commission Territory Finance Inside sales 76

The Lost Book of Sales

JULY 12, 2021

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Basics: Markets and segmentation. Starting to cross the chasm. As the kids like to say: What’s up with that? Here are some previous issues of the newsletter.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. We’re often encouraged to hide, toughen up, and bury our emotions. Your sales career project has ups and downs. Every industry needs sales so the education you receive working in this role can be immense. The expectation is that we can “do it all.”

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Heinz Marketing

FEBRUARY 8, 2021

I think, fundamentally the fact that with traditional ABM, we would identify the accounts that we really wanted to go after, and we’d go after them, regardless of whether they were interested in hearing from us or if it was the right time. And as we all know, it’s bigger than just marketing. Jon: Oh yeah.

Pipeline 112

Pipeline B2B Sales Objectives and Key Results 112