Remove Growth Remove GTM Remove Minimum Viable Product
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Minimum Viable Metrics

Partners in Excellence

One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” ” It’s a very customer centric approach in launching new products. We have endless metrics around every aspect of our GTM performance.

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A SaaS Fairy Tale….

Partners in Excellence

They could develop the Minimum Viable Product, then with acceptance add more capability to the product and grow the customer base. Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. The risk to entrepreneurs was relatively small.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

While there are various metrics and KPIs they will be tracking, there’s one underlying theme — growth. “ The only essential thing is growth. Everything else we associate with startups follows from growth.”. Each round of funding is typically designed for a specific growth cycle. Funding rounds.

Sell 101