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BREAKING: GTMfund re-acquires Sales Hacker, rebrands as GTMnow

Sales Hacker

At the same time, we have been working on the media entity under our GTM umbrella. As former go-to-market (GTM) operators, we run our fund just like a SaaS product go-to-market. In any good GTM, you create what’s called a flywheel. Hopefully, other GTM leaders see the impact here and want to join us.

GTM 53
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How To Create a Winning Go-to-Market Strategy

Gong.io

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . A go-to-market strategy is a detailed step-by-step plan that provides a clear roadmap for launching a product into a market. It clarifies why you’re launching a product.

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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

Before talking about customer acquisition, it’s worth noting the greatest strength of Toast’s GTM motion — The partnership between their sales and marketing organizations. Due to the non-desk worker nature of restaurants, Toast has two models for acquiring customers: Selling in the field A remote inside sales team Why the two models?

Growth 73
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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

General Manager, Worldwide Partner Sales. Senior Director of WW Inside Sales. VP New business – Sales leader. Regional Vice President of Sales. Vice President of Sales. Vice President, NA Inside Sales. Regional VP Sales. Inside Sales by Design. Sales Manager.

Territory 121
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Create Alignment Alignment is essential when preparing to launch a new product or service.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I spent 13 years in massage therapy, which included running my own business, before I moved to sales. What would you tell a woman just starting a career in sales? Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. What is one a-ha moment you’ve had in your sales career?

Sales 130