Martech
NOVEMBER 16, 2022
G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn.
Highspot
OCTOBER 23, 2023
However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.
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Heinz Marketing
JUNE 30, 2021
What are the key foundational elements that need to be established for our go-to-market strategy to be successful? How are we going to deliver our unique value proposition to our target market? Share these questions with your peers in marketing, and even sales leaders! Sales and Marketing Alignment as a GTM Superpower.
SaaStr
MAY 30, 2024
It’s a growth model and GTM strategy. A freemium version can work well if you want to gain market share quickly. If you have 15-20 different products and are launching a new product, cross-selling is essential for early adoption, and feature usage data can support that effort. Why is it end user-focused?
SaaStr
FEBRUARY 12, 2022
Lapeyre shares advice on how to use data to acquire more customers and increase ARR. . When you are starting to search for new customers, you need a direction to focus your GTM efforts. Build A Map. To do that, you’ll need to formulate who your customer is. These buckets create a map that reveals details about your TAM.
ConversionXL
JANUARY 18, 2022
It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. Why buy now?
ConversionXL
JUNE 25, 2021
An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.
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