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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.

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From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman

Sales Hacker

Sales development school, marketing school, and more for your entire team. Do only a few reps meet quota each quarter? Revenue leaders trust Mindtickle to drive winning sales rep behaviors so you can beat quota every quarter. Go to try.mindtickle.com/sales-hacker to learn more. Learn more at joinpavilion.com.

GTM 94
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15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)

Sales Hacker

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Thanks for reading The GTM Newsletter!

GTM 68