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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. X demos booked in introduction, X revenue in growth).

Launch 96
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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. The focus was cleaning up and rebooting, which meant exiting two of the four AEs in his first 45 days.

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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core.

GTM 90
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Want to Build an Amazing MarTech Stack? Avoid These 12 Mistakes

ConversionXL

Get started with this tracking plan example. Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. It’s not a matter of GTM vs. Segment.

GTM 124
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The Beginner’s Guide to Mobile App Analytics

ConversionXL

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? Getting Started with Android.

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The Ultimate Guide to Sales Playbooks 

Highspot

Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Renewal/Cross-Sell/Up-Sell: Supports post-sale motions, with updated messaging for existing customers. Ready to build a sales playbook that’s sure to set reps up for success?

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How to Find Correlative Metrics For Conversion Optimization

ConversionXL

Finding places people are dropping out is important in setting up a prioritized testing plan. But using that as a starting point for optimization allows you to explore a potential opportunity area. So you need to start by defining a success metric. This doesn’t mean the PDF causes anything. What’s a leading indicator?