ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. We start by asking you what your goal is: Collecting emails?

Gaming 239

Gaming Commission X-functional Sales 239

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. However, it will be up to the person to critically analyze AI’s results, determine what is true, and validate those assumptions by talking to real customers.

X-functional 114

X-functional Cross-sell Territory Retail 114

Search Engine Land

MARCH 15, 2023

A step up from there (at the ninja level) is creating tabs for referencing internal/external impactful updates to the business that might impact customer experience or algorithm updates related to your industry or the type of domain you’re working on. This is why demos and showcases are critical to the agile process.

Product 93

Product X-functional Objectives and Key Results Engineering 93

Martech

JUNE 6, 2023

Name the capabilities you truly need, not the product Assuming you have some success with an existing tool and want to add more of their product line, you should start with identifying what capability you need — without naming a product. You usually start paying for the tools at contract signature, not launch.

X-functional 112

X-functional Cross-sell Contract Up-sell 112

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Seven years ago, Brinker came up with a list of six primary marketing technologist roles. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 91

X-functional Objectives and Key Results Technology Technology 91

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. Are we going to set up meetings in advance?

Technique 97

Technique X-functional Launch Pitch 97

SaaStr

APRIL 2, 2023

I wrote up a document of what I expect from our leaders, in extreme detail. Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get.

X-functional 106

X-functional Clients Growth Start-ups 106

Martech

JANUARY 9, 2023

No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis. The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. Three examples are: Data-driven attribution. Predictive metrics.

X-functional 117

X-functional Technique Conversion Launch 117

Hubspot

AUGUST 22, 2012

Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. While Facebook hasn't yet made any public mention of the launch, the social network did send announcements to some marketers today officially mentioning the release of the new advertising feature, according to TechCrunch.

Launch 71

Launch X-functional Territory Networking 71

Hubspot

JUNE 21, 2018

Stop programs from automatically launching when your computer turns on. Organizing desktop icons into folders cleans up your background, and it also cuts down your computer’s RAM usage. Your computer has to load each individual icon when you don’t organize your desktop, which takes up a lot of RAM space. Close unused tabs.

X-functional 76

X-functional Launch Territory Start-ups 76

ConversionXL

SEPTEMBER 3, 2021

You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. Doing so helps to level up your UX and build personalized, tailored journeys. To do that, you need to define goals pre-launch to drive optimization post-launch. And, 65% of downloads happen post-search.

UX 121

UX X-functional A/B testing Follow-up 121

Salesforce

NOVEMBER 20, 2023

How to start a sales call How to close a sales call 13 tips for making a successful sales call Sell faster by connecting with buyers wherever they are Learn how Sales Engagement helps you meet buyers on their preferred channels, whether by phone, email, and web. Speed up your sales Wait, what is a sales call?

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

Salesforce

FEBRUARY 7, 2024

50 x (1 + 0.40) = $70. But don’t make up your mind just yet. Price justification: You can justify price increases as labor and production costs go up. They can make up for small profit margins by selling in bulk. Cost plus pricing is one way to price your products and create profit for your business.

Price 52

Price Profit margin Manufacturing Retail 52

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

Paid plans : Small team plans start at $49 per month and include 25 question types and data export capabilities. The starting price for the entire suite is ~$40/month, but some services are offered in limited, individual free versions, including a free survey tool. Reporting and analytics functionality in SoGoSurvey ( Source ).

X-functional 116

X-functional CRM Networking Price 116

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. The reason why this sales funnel model works so well is that it allows you to: Start the relationship with the potential customer by providing free value. As Russell explained in the video: If he walked up to you out of the blue and said “Hey! What Is a Sales Funnel?

Conversion 244

Conversion Sales Lead generation X-functional 244

Partners in Excellence

JULY 15, 2015

It’s brilliant in it’s simplicity and is a great starting point to look at the challenges of B2B Decision-making. Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). For the Treasurer: CD TR x FP TR > C TR + F TR.

B2B 94

B2B X-functional Finance Drivers/motivators 94

ConversionXL

JULY 15, 2020

In a software team, a full-time Product Owner and separate Scrum Master work together to ensure the team is working on the right work at the right time, but they stay away from rolling up their sleeves and executing work. While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success.

X-functional 87

X-functional Technique Strategize Campaign 87

PandaDoc

OCTOBER 13, 2022

The no-strings-attached free trial, a couple of tutorials, and a bunch of courses allow any user to successfully set up the system and start tinkering with the available features. To capture both professional reviews and opinions from real users, we actively interact with up to 30 various sources of data. Among these are: G2.com

X-functional 52

X-functional Territory CRM Lead generation 52

SalesHandy

MARCH 21, 2023

You can add up to 30 different merge tags like {{first name}}, {{last name}}, {{location}}, {{country}}, and more. When you send a prospect a follow-up email ensure an adequate amount of time has passed between each email. All we want to know is how would that product help us I am investing X amount of money in it. Be mindful.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

OCTOBER 26, 2022

The benefits of TikTok for ecommerce brands don’t start and end with a sale. Rather, it is an infinite loop with no start or end point, and it empowers brands to establish more meaningful relationships with consumers that result in communities of brand loyalists, repeat purchases, and greater spending. TikTok users spent $2.5

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

APRIL 17, 2020

The biggest thing to take note of when you're starting an attraction marketing campaign is to share your story. Has the developing tool you're launching helped you with data entry? It improves readability by breaking up the text, and leaves the takeaways, or challenges, in the middle of the story. And saves you money).

Angle 101

Angle X-functional Technique Campaign 101

ConversionXL

AUGUST 31, 2017

AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Here’s an anonymous review talking about some things they liked about Apptimize: It’s easy to set up and track tests. Omniconvert. Optimizely. Sentient Ascend.

A/B testing 129

A/B testing E-commerce X-functional UX 129

Hubspot

JUNE 20, 2018

You’ve made hundreds if not thousands of prospecting calls in your career, and regardless of how well you prepared or how perfect the prospect was for your offering, some of those dials resulted in hang-ups. Getting hung up on occasionally is an unfortunate consequence of being in sales. Prospect : [Hangs up]. Business Inc.

Prospecting 99

Prospecting X-functional Pitch Sales 99

ConversionXL

MAY 3, 2020

Ideally, you conduct quality assurance before launching a tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch (or you’ll distort your data). There is a difference, however.

UX 63

UX User Experience X-functional Launch 63

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. That means starting emails with, “My name is Aja Frost, and I’m an account executive for Zone,” will send my recipients straight to snoozeville. My name is … ”. I work for … ”.

X-functional 101

X-functional Territory Prospecting Contact 101

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Sales Hacker

NOVEMBER 28, 2017

The storm was a combination of rapidly accelerating customer acquisition plus the launch of a totally new platform, and it nearly destroyed HubSpot in 2013. As we signed up customers at an ever-faster rate and rewrote the platform at the same time, every one of our simplistic hiring models broke with violent rapidity.

Customers 79

Customers X-functional Growth Start-ups 79

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

OCTOBER 5, 2016

Ideally, you conduct quality assurance before launching the tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch or you’ll distort your data. There is a difference. They have a huge opportunity to make each other better.

UX 104

UX User Experience X-functional Launch 104

Hubspot

DECEMBER 15, 2015

To help you keep your desktop tidy, we've come up with a few helpful tips. If your desktop looks anything like the image below, you may want to start by moving everything into one folder to clear the air. Once you have your folders created, you can begin to divvy up your files. 1) Create a folder system. Have you lost count?

X-functional 69

X-functional Drivers/motivators Follow-up Start-ups 69

Heinz Marketing

OCTOBER 25, 2021

Some great content up there, that’ll help you really think about this hybrid world and hybrid in person online, off line. You were joking before we got started about what are the things. Matt: I’m really glad you brought that up. And you have to start with that perspective. What if it had X?

Pipeline 116

Pipeline Growth Sales X-functional 116

Heinz Marketing

JUNE 7, 2021

Matt: So, as we record this, we are coming up at the end of May. But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?”

Pipeline 123

Pipeline B2B Sales Cross-sell 123

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. A twenty-something dude comes up to you. All statements and claims should be backed up by third-party evidence, neutral experts, or verified (i.e. No hype, blinking banners, nor pop-ups. Reputed credibility is a third-party reference.

Trust 132

Trust X-functional User Experience Price 132

Heinz Marketing

SEPTEMBER 17, 2018

We are fortunate to have a line up of awesome content and special guests! Melissa: Yeah, so I’d say that sales enablement, I fell into it, I think like a lot of folks do, they fall into sales enablement through a function of necessity and accident, happy accident. Melissa: Yeah.

Pipeline 57

Pipeline X-functional Sales CRM 57

ConversionXL

MARCH 29, 2017

via How to Start a Startup). Typically, it’s a game of continuous small wins that add up over time… Morgan Brown , Inman News : “It’s a feedback loop. It Starts with the Product. It should go without saying that growth starts with the product. Ideation x Execution = ROI. via Growth Tribe).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Heinz Marketing

JANUARY 9, 2018

The Project: It All Starts with a Theory. To do this, the teams came up with a theory – “there seem to be endless stories today about what millennials are doing wrong,” but most, if not all, of these stories come through a B2C lens. Survey Development, Creation, and Launch. That’s what we wanted to find out.

B2B 62

B2B Objectives and Key Results B2C Promote 62