Martech

JUNE 26, 2025

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Without that oversight, companies will trade near-term wins for long-term growth, weakening brand equity and enterprise relationships that sales alone can’t sustain.

GTM 106

GTM Strategize Pipeline Engineering 106

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.

Go To Market 126

Go To Market Growth GTM Product 126

Sales Hacker

MARCH 15, 2022

He launched a division specializing in technical sales and sales engineering. He’s worked closely with C-level executives to refine their GTM hiring practices. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. In 2020, he was appointed CEO.

GTM 103

GTM Technical Sales Quota Growth 103

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Thanks for reading The GTM Newsletter!

GTM 92

GTM Up-sell Price Start-ups 92