Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. It’s a delightful individual user experience.

GTM 74

GTM X-functional Start-ups Campaign 74

ConversionXL

SEPTEMBER 20, 2018

Put Your SaaS Go-to-Market Strategy on High Ground. First off, what is a go-to-market strategy? A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. market conditions) and competitive positioning. The sales-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. A freemium version can work well if you want to gain market share quickly.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. Decline: New user sign-ups and revenue begins to decrease.

Launch 96

Launch Product Non-Profits GTM 96

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Market share: How much of the target market has the product captured compared to competitors? A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59