Remove GTM Remove Niche Remove UX
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Micro funnels: What They Are and How to Use Them

ConversionXL

Depending on your niche, there are different tactics and methods for improving conversions. I’ll also provide a working GTM template to help you do this. Free UX & Usability course. Form optimization is just one piece of the UX pie. Using GTM to create a micro funnel. Lead generation is vital for any business.

GTM 129
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Ray Smith: spot on.

GTM 67
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. – and you can definitely use it for UX and conversion optimization, too. A recent competitive UX benchmark conducted by CXL Institute. If you do invest in competitive analysis (CA), you will reap the benefits of clarity and confidence.

UX 131
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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

This showcases a narrow segment of a niche market, and it’s missing a lot of startups. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. The Logistics of Going Multi-Product GTM only exists on the back of a product that real customers need.

Product 113