Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

APACSMA

DECEMBER 4, 2023

Ensure your team is well-prepared to handle diverse scenarios and address customer needs. GTM (Go-To-Market), Sales enablement, sales operations, and integrated marketing teams are all vital components in a successful sales and marketing strategy. Voice of customer shaping the products and user experience.

Objectives and Key Results 52

Objectives and Key Results GTM Objection handling Sales 52

SalesLoft

JANUARY 16, 2024

In Qualified’s latest video series GTM AI , host Sarah McConnell sits down with leaders from the most cutting-edge SaaS companies to learn how their AI-fueled products can modernize your GTM motion. Having insight into a prospect’s job seniority helps to think about messaging and align it with the most relevant audience.

Process 52

Process GTM Objectives and Key Results Objection handling 52

Highspot

APRIL 20, 2021

Enablement leaders, have your go-to-market (GTM) initiatives been landing? Lever recommends you include these four different types of sales plays in your playbook to support GTM initiatives. Objection handling. Another key element in reinforcing your GTM strategies is getting the right people to buy-in.

GTM 52

GTM Objectives and Key Results Objection handling Sales 52

Sales Hacker

NOVEMBER 25, 2019

Objection handling) : These are specific claims your competitor makes about your company’s products and/or services, and then the corresponding counter against those claims. If you find that this section of your battlecard is rather long, you can build a separate battlecard specifically for objection handling.

Objection handling 73

Objection handling GTM Cross-sell Sales 73

Sales Hacker

JUNE 27, 2022

For example, if a rep has strong discovery and objection handling skills, they’re more likely to be successful than those who struggle in this area. Typically, companies define IRPs for their go-to-market (GTM) or customer-facing roles. Skills: Sellers must master key skills to be able to close deals.

Objectives and Key Results 95

Objectives and Key Results Objection handling GTM Quota 95