Remove GTM Remove Objection handling Remove Territory
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"We Need Training." Posted on March, 2025

Partners in Excellence

What subjects, prospecting, qualifying, deal strategies, account management, call planning/execution, objection handling, closing? Is it integrated into your GTM/customer engagement strategies? They had made a number of acquisitions in a couple of years, they had shifted roles, responsibilities, territories tremendously.

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Improve Go-To-Market Success with Microlearning

Highspot

Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. Focus on one high-value area (objection handling).

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Additionally, global partners may need localized content, while regional ones may prioritize relationship building. For example, if partners in healthcare face compliance hurdles, provide HIPAA-friendly messaging and case studies. The agility and expertise to support specific partner needs help them navigate their audience.

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Building Sales Battlecards: Best Practice, Tips, and Templates

Sales Hacker

Geographic reach : Which geographic regions your competitor is targeting. Objection handling) : These are specific claims your competitor makes about your company’s products and/or services, and then the corresponding counter against those claims. Competitive sales tactics.

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5 Must-Have Elements of A Winning Sales Enablement Strategy

Gong.io

Your sales enablement strategy to turbo-charge win rates must include: Objection handling training. Objections. . #3: A stellar sales enablement strategy must help to accelerate strategic initiatives, specifically GTM (go-to-market) ones. . #2: Mechanisms to boost sales effectiveness.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

As Compass’s Regional President of North Central, Rachael is responsible for driving revenue growth, M&A integrations, operations, marketing, and customer success across Illinois, Wisconsin, Indiana, and Minnesota. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater.

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