Martech

SEPTEMBER 20, 2024

The 3Ps model of GTM maturity Jason’s organization is working through the 3Ps model of go-to-market (GTM) maturity: Problem-market fit. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. Product-market fit. Platform-market fit. That’s where the FUTURE framework comes in.

GTM 112

GTM Product Cross-sell Profit margin 112

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 107

GTM E-commerce B2B Profit margin 107

SaaStr

NOVEMBER 4, 2021

In simple terms, the “Rule of 40” states a healthy SaaS company’s a) revenue growth rate plus b) profit margin should exceed 40%. . In equation form, Revenue Growth % + Profit Margin % > 40%. The “Rule of 40” treats 1% of revenue growth as exactly equivalent to 1% of profit margin.

Drivers/motivators 127

Drivers/motivators Profit margin Non-Profits Inside sales 127

SaaStr

MAY 28, 2025

The ability to generate 39% adjusted free cash flow margins while still growing 30% YoY is particularly noteworthy. Monday.com Has Achieved Rule of 40 with Room to Spare The Rule of 40 (growth rate + profit margin should exceed 40%) is a benchmark for successful SaaS companies. And a Few More Interesting Learnings: 6.

Non-Profits 76

Non-Profits Profit margin Cross-sell Represent 76

SaaStr

MARCH 7, 2023

Actions Companies Can Take Today To Reduce Burn Companies that have been able to beat bottom-line plans have taken various strategic actions, often in tandem, to reduce burn and extend runway. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years.

GTM 70

GTM Growth Profit margin Contract 70

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization. And if yes, to what extent?

GTM 86

GTM Negotiate Profit margin Contract 86

Lead Fuze

JANUARY 1, 2022

Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. This will allow them access to leverage and customer base as well as providing major discounts off list price in exchange for giving up higher profit margins that could be obtained by going direct with customers.

Negotiate 52

Negotiate Profit margin Contract Price 52