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Why marketing must reclaim GTM design in the age of AI

Martech

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Without that oversight, companies will trade near-term wins for long-term growth, weakening brand equity and enterprise relationships that sales alone can’t sustain.

GTM
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Sales In The Age of AI: The Playbook from The CROs of Databricks, Windsurf, Perplexity and Owner

SaaStr

” – Ron Gabrisko, CRO, Databricks Databricks scaled from under $1 million to over $3 billion ARR with a predominantly technical sales organization. .” The New Management Reality: Graham Moreno at Windsurf is hiring a “GTM AI lead” who will do nothing but AI optimization within the RevOps organization.

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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.

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From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman

Sales Hacker

He launched a division specializing in technical sales and sales engineering. He’s worked closely with C-level executives to refine their GTM hiring practices. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. In 2020, he was appointed CEO.

GTM
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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

It is known for featuring actionable B2B sales tips from industry leaders, making it a valuable resource for anyone in the field of B2B sales. The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts.

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15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)

Sales Hacker

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Thanks for reading The GTM Newsletter!

GTM