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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Personalization technology can create a unique experience for visitors and present opportunities for your sales team to follow up with prospects. Using that data, you can send personalized messages, create hyper-specific ads, or write and share content that will instantly resonate with them.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Pain points can be anything from operational hurdles, like approval red tape, to financial constraints and technological limitations. A customer pain point is an unmet need or frustration surfaced during the sales process that’s waiting to be solved. It’s important to think about customer pain points broadly.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

When the customer is ready to upgrade: If technology or best practices have changed since the original purchase, you may need to renegotiate pricing and scope. Technology solutions, such as Einstein Conversation Insights , can provide valuable feedback and insights based on customer interactions.

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

The 2017 Oracle lawsuit is a great example, in which the technology company was sued for $150 million over clawed back sales wages. Potential legal consequences Last but not least, clawback clauses can expose an organization to lawsuits and other legal ramifications.