ConversionXL

MARCH 13, 2019

B2B buyers from Gen X expected phone calls and handholding. 3 keys to a great B2B ecommerce experience. It’s a main reason that live chat and chatbots have exploded. The first ecommerce functionality served mainly existing customers—those who just wanted an efficient way to reorder. That number isn’t getting smaller.

B2B 130

B2B B2C Retail X-functional 130

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. Jay Snyder: We think about low touch to some degree as low impact and I think that paradigm shift can change.

Retail 80

Retail Start-ups Drivers/motivators Up-sell 80

ConversionXL

APRIL 12, 2017

Use dramaturgy to help define and visualize the plot of the experiences we design. The protagonist, the main characters, the supporting characters, sub-plot characters, one string characters. Traditionally, we think about end users. Pay them upfront so they don’t try to say X to get the money. What is functionality?

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86