Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. TikTok was reported to pilot an ad-free subscription service on its app in October. That’s just not what we do.”

Retail 124

Retail X-functional Launch Non-Profits 124

SaaStr

OCTOBER 29, 2019

We’re going to talk about matching price to value, and I’m going to share some lessons from my time as both an operator and an investor. I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. The next camp, we price it artificially low.

Price 40

Price X-functional Cross-sell Growth 40

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. B2B buyers from Gen X expected phone calls and handholding. Millennials expect the same level of service without requiring dozens of lengthy discussions. So what changes?

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Pricing is a rule. Prioritise impact over speed. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

AUGUST 5, 2021

This means having a complete understanding of how potential customers consider, evaluate, and buy your products or services in the first place. monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible. Pricing starts at $75.00 /MO per user. Automate.io.

CRM 143

CRM Contact Consult X-functional 143

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. All users have equal access to information and functionality. Momoko Price: How to Listen to Customers Effectively. What is functionality? Interview Phase (1 Day).

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. We’ve got everything from self-service all the way up to the enterprise. I mean, what do they do?

Retail 79

Retail Start-ups Drivers/motivators Up-sell 79