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How To Create An Elevator Pitch That Works (With Examples)

ClickFunnels

High-Impact. So it’s important to choose your words carefully and make sure that each word you include is as high-impact as possible. What objections do they have to your products/services? Your employees need to understand your products/services just as well as you do. Why is that the price?

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Mastering Value Selling in the Digital Age

Highspot

When sales reps understand a customer’s specific context, challenges, and goals, they can offer their product or service as solutions that address those concerns, thus establishing a deeper and more meaningful connection. Prioritize quality over quantity Focus on nurturing fewer, high-quality leads.

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

We’re going to talk about matching price to value, and I’m going to share some lessons from my time as both an operator and an investor. This is an interesting study that was done by the folks from Price Intelligently. In my time as an advisor and now an investor, I often ask folks, how did you decide on your pricing?

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. TikTok was reported to pilot an ad-free subscription service on its app in October. That’s just not what we do.”

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What your enterprise SEO audit may be missing

Search Engine Land

Keyword audit: Understand how your target audience searches for your products or services and how that aligns with your website’s content strategy. Focus on high-priority items With your expectations in line, focus on your high-impact and low-effort items first. Having some information is better than nothing.

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Convert Buyers by Unleashing their Hidden Enemies

Cerebral Selling

When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. Sales leaders want high-value insights into their operations, but they hate having to configure and run reports. Men want to dress well, but they hate to shop.

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Lessons from Salesforce to Celonis: Tips to Scale Globally with Celonis COO Arsenio Otero (Video)

SaaStr

What is the pricing? Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Prioritize those accounts that can match high impact with a high ability to capture the potential market. What is the product strategy? Platform or app? Sales Cycle.

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