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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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Change, Do We Really Understand It?

Partners in Excellence

We are trying to get our customers to change from the current products or services they are using, to our products and services. We want the customer to recognize and exploit a new opportunity, which mandates the use of our products and services. Without some sort of change, we never get a purchase order.

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3 High-Impact Marketing Channels You’re Probably Overlooking

Hubspot

Content marketing should be executed in tandem with your company’s account managers and client service representatives. Enter content marketing -- a tool for building relationships with an organization’s stakeholders and prospective customers. Ask your customer-facing team -- what questions are existing customers asking?

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How IBM Sees AI Changing the Game for Companies of All Sizes with IBM’s VP of Technology and Director of Startups

SaaStr

High-Impact Proven Use Cases with AI IBM has three high-impact, proven use cases for AI. Talent Customer Service App modernization Talent None of us can build a successful company without thinking about talent. If you’re not doing it today, your competitor definitely will be.

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The Best Open-Ended Discovery Question

Cerebral Selling

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! deliver better customer service”. For example: “sell more software”. work better with other departments at our company”. engage our remote employees”.

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How to Track and Drive Productivity for Remote Sales and Customer Service Reps in 2019

Sales Hacker

The remote sales force and customer service team is officially here. Sales and customer service teams are not immune to these larger trends. Benefits of Remote Sales and Customer Service Teams. The breakout growth of remote sales and customer service roles is happening for a multitude of reasons. Coordination.

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How To Create An Elevator Pitch That Works (With Examples)

ClickFunnels

High-Impact. So it’s important to choose your words carefully and make sure that each word you include is as high-impact as possible. What objections do they have to your products/services? Your employees need to understand your products/services just as well as you do. This isn’t the time for a monologue.

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