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Mastering Value Selling in the Digital Age

Highspot

When sales reps understand a customer’s specific context, challenges, and goals, they can offer their product or service as solutions that address those concerns, thus establishing a deeper and more meaningful connection. Prioritize quality over quantity Focus on nurturing fewer, high-quality leads.

Sell 59
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. TikTok was reported to pilot an ad-free subscription service on its app in October. That’s just not what we do.”

Retail 130
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. Millennials expect the same level of service without requiring dozens of lengthy discussions. Your products or services may solve complicated problems for your customers.

B2B 130
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The Straightforward Guide to the Google Display Network

Hubspot

With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services. Prospecting, brand awareness, and remarketing can come with a hefty price tag when pursued for traditional search ads. Why Use the Google Display Network? Select the right devices.

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Is Your SaaS Homepage As Optimized As You Think?

ConversionXL

There’s no denying that your homepage is vital to your site, especially if you’re a service (including SaaS) company. To accomplish this, you’ll need to nail down the four core elements of user experience (UX)… Value – How valuable is it? So, what factors impact the effectiveness of your homepage?

UX 90
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What your enterprise SEO audit may be missing

Search Engine Land

Keyword audit: Understand how your target audience searches for your products or services and how that aligns with your website’s content strategy. User experience audit: Evaluate the overall usability and accessibility of your website. This is a great example of a recommendation with both high impact and low effort.

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How to Automate Apps with Workflows & Integrations

ConversionXL

This means having a complete understanding of how potential customers consider, evaluate, and buy your products or services in the first place. Pricing starts at $75.00 /MO per user. You can also add conditions so an automation only runs when certain criteria are met: Pricing for Automate.io Automate.io. Conclusion.

CRM 143