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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

For example, a searcher looking for hospitals may need to know doctors at that location, insurance options, specialties, and more. The objective is to tailor the user experience to the audience’s intentions and meet the business’s requirements. Search intent and behavioral signals.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Takeaway : Customer data should improve the user experience, not make it tougher for people to leave. Given that the average hospital system uses 16 EMR providers , limiting interoperability protects an existing system and offers fertile ground for expansion. The regional dominance of a single hospital system deters upstarts.

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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. Decline: New user sign-ups and revenue begins to decrease.

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