Remove Hospitality Remove Market share Remove Territory Remove User Experience
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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

For example, a searcher looking for hospitals may need to know doctors at that location, insurance options, specialties, and more. Google has penalized even well-made unique pages if they appear SEO-driven rather than user-focused. AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Takeaway : Customer data should improve the user experience, not make it tougher for people to leave. Given that the average hospital system uses 16 EMR providers , limiting interoperability protects an existing system and offers fertile ground for expansion. The regional dominance of a single hospital system deters upstarts.