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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

For example, a searcher looking for hospitals may need to know doctors at that location, insurance options, specialties, and more. AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability. Sometimes, it can be challenging for brands to move fast and update regional information easily.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Given that the average hospital system uses 16 EMR providers , limiting interoperability protects an existing system and offers fertile ground for expansion. Takeaway : The positive impact of market share compounds—especially for software adoption. The regional dominance of a single hospital system deters upstarts.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. We’ve seen many of the cloud community companies help usher in this transformative, somewhat defensive posture, but also allowing companies to reinvent themselves and to grow. It is staggering.