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Top Takeaways From the ’25 Connections Marketing Cloud Keynote

Salesforce

We showed how customers like the Indiana Fever are using insights to drive better audience engagement with Agentforce. Marketing Cloud Next has a simplified user experience and personalization powered by Agentforce. Even something simple like “Hi {first name}” can be tough to get right without good data.

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. Learn more What is product-led sales?

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6 Sales Management Training Programs to Upskill Your Team

Salesforce

Often, sales managers are promoted for being good at the tasks and conversations around closing deals. They’re not promoted because they know how to manage human beings. Develop the soft skills of sales management People say the soft skills are the hard skills. And when it comes to management, this is accurate.