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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes.

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Social Psychology for Marketers: 8 Lessons in Buyer Behavior

Hubspot

What This Means For Marketers. Don’t ask someone to buy your product or set up an hour-long demo call when they visit your site for the first time. Make a smaller request instead; for example, asking to set up a quick 15-minute call to discuss something indirectly related to your product or service, like a consulting session.

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

trillion by 2026 Here’s how to get your products in front of billions of shoppers. Ecommerce is all the online activity involved in the buying and selling of products and services. Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share.

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Google’s Pandu Nayak shares his roadmap for MUM

Martech

MUM is also intrinsically multitasked,” Nayak said. Right now, Google seems to be the first out of the gate and, with the efficiency displayed in MUM’s first outing , that could be an advantage that helps to preserve the company’s market share. Multitasking also facilitates scaled learning.

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