Pointclear

JUNE 23, 2015

They have a great product for the industrial marketplace (construction, mining, etc.). The product pays for itself in three years and has a lifespan of ten- plus years. The product pays for itself in three years and has a lifespan of ten- plus years. That is, if anyone knew about the product. No brainer right?

Market share 92

Market share Construction B2B Consult 92

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Pointclear

SEPTEMBER 9, 2014

Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. They may create a terrific product and learn how to manufacture it efficiently, and yet they approach marketing as an afterthought.

Market share 102

Market share Manufacturing Government B2B 102

SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. This was more about the usability of the product.

Growth 113

Growth Product B2C Consult 113

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 92

Launch Product Contact Follow-up 92

Hubspot

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing.

Product 101

Product Electricity Launch Price 101

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

Launch 110

Launch Product Campaign Cold Call 110

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 137

Negotiate Education Market share Growth 137

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 152

B2B Market share Growth Product 152

Martech

NOVEMBER 20, 2023

Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. Figma is the “clear market leader” in interactive product design tools, the report found , and Adobe is “one of its largest” rivals. regulators. Possible response.

Commission 115

Commission UX Government Represent 115

Search Engine Land

FEBRUARY 26, 2024

Google has a financial agreement in place with Apple to be the default search engine on its products at a cost of around $10 billion a year. However, if it loses, Google could lose its automatic default search engine status on common Apple products, posing a potential threat to its dominance in the search market.

Territory 115

Territory Engineering Market share Sell 115

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. Googlers were told to be mindful of their language (Sept.

Government 143

Government Engineering Manufacturing Negotiate 143

Martech

MAY 17, 2024

Considering today’s consumers spend more time researching brands — reading reviews, comparing products, listening to podcasts, seeing what trusted influencers say — than ever before, confusing earned media for crisis comms or writing a press release is a real problem. Earned media is, simply, the media coverage that you “earn” or garner.

Legal 55

Legal Launch Campaign Trust 55

Search Engine Land

MARCH 4, 2024

Challenge 3: Compliance changes impacting the ability to grow effectively Financial services group Legal and General wanted to go beyond product-level marketing and improve their overall brand position. Take the self-guided tour of Market Share.

Territory 117

Territory Market share Legal Strategize 117

Hubspot

NOVEMBER 4, 2015

Pop quiz: If you had to define product marketing right now, what would you say? Although product marketing is a prominent department across both B2B and B2C companies, it's pretty hard to find a good definition of it anywhere. So what exactly is product marketing? And what do product marketers do?

Product 78

Product B2C B2B Market share 78

Search Engine Land

OCTOBER 2, 2023

With nearly 90% market share, Google is able to improve its search results and bottom line, Nadella said, and has nothing to do with product quality. share,” Nadella said. So far, Bing Chat has failed to take market share away from Google. “We keep asking for them to add some features we want. 100 billion.

Angle 122

Angle Engineering Market share Launch 122

SaaStr

OCTOBER 27, 2023

Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. When you have a lot of sub-use cases, it makes sense to go horizontal, but after two or three of them, the product can become weird.

Strategize 96

Strategize Growth Niche Quota 96

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 129

GTM Market share Growth Technology 129

Search Engine Land

NOVEMBER 15, 2023

It now shares the same brand name as multiple other Microsoft AI products. Bing Chat launched with much hype but failed to steal any market share from Google. Bing Chat has a new name as of today – Copilot. R.I.P. Bing Chat. Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb.

Launch 117

Launch User Experience Engineering Market share 117

Search Engine Land

FEBRUARY 5, 2024

The tech giant, which owns a 90% market share in search, is accused of paying massive sums to companies like Apple to make it the default search engine on products like the iPhone. The lawsuit argues that Google should be forced to sell its ad manager suite to make the search engine market fairer.

Legal 109

Legal Engineering Market share Presentation 109

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong?

Price 109

Price Strategic planning Referrals Sales 109

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 120

Finance Trust Market share Strategize 120

Hubspot

SEPTEMBER 18, 2018

When more people started using the internet, connecting with each other, and buying products on it, the web became necessary to do everyday things, making the platform more valuable for current users and non-users. A product's or service's increase in value due to a surge in usage is called a network effect.

Networking 70

Networking Service Product Non-Profits 70

Search Engine Land

SEPTEMBER 19, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. This is an argument the department can't use against Google's search engine itself, as it's a free product for users. What are search ads?

Price 144

Price Meeting Quota Engineering 144

Search Engine Land

MARCH 22, 2024

of the global search market share in February, per StatCounter. ” There have been rumors that ChatGPT is developing a web search product. ” “And I don’t know, we have a very simple business model and I like it, and I know that I’m not the product. It has ascended to monopoly status and 91.6% ” But.

Engineering 125

Engineering Launch Product Market share 125

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Live production QA.

CTR 121

CTR UX User Experience Engineering 121

Salesforce

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. This is all thanks to bringing your data — customer, product, asset, channel, and back office — together.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Search Engine Land

OCTOBER 13, 2023

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. This commission varies depending on the product parameters.

Real Estate 132

Real Estate Commission Conversion Trust 132

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 122

X-functional Customer Relationship Management CRM Relationship Management 122

Search Engine Land

NOVEMBER 6, 2023

The commission alleges that sellers are now required to pay for advertising to reach Amazon’s large online shopper base, resulting in less relevant search results and higher-priced products for shoppers. By inundating its search results with paid ads, Amazon guides shoppers towards pricier products. The impact of Junks Ads.

Price 116

Price Commission Retail User Experience 116

Salesforce

MAY 3, 2024

Your options vary based on your specific industry or product offering. However, all plans share a similar outline that you can follow when writing your own. The market analysis section requires you to validate that there is enough demand in the market for your business to both enter and grow.

Finance 52

Finance Pitch Legal Repeat business 52

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

MAY 19, 2023

Instacart remains a viable alternative for brands to promote products directly to consumers. In 2022, Google and Meta’s advertising market share dropped below 50%. Meanwhile, Amazon made $37.7 billion in revenue through advertising last year. Why we care. And the company has updated its platform to attract more advertisers.

Retail 104

Retail Advertising/ Marketing Networking Promote 104

Veloxy

JANUARY 23, 2024

Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. In addition to immediate perks, product sampling and demonstrations may strengthen brand loyalty.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

SaaStr

JULY 15, 2022

If your market is say 100,000 potential customers — even if your “TTAM” is only 5,000 initial customers — then you have no market excuse not getting at least 10, 20, 100 or even 500 of them. If your product really matters. Because you’ve barely penetrated a huge market. ARR last quarter.

Growth 118

Growth Market share Up-sell Trust 118

Search Engine Land

MAY 6, 2024

A couple of things to keep an eye out for and what kinds of insights they may uncover: New advertisers listed that are aligned in industry, product/service with you : New competition to keep an eye on for market share availability, competitor research, potential conquesting opportunity.

CTR 91

CTR Objectives and Key Results Click Through Rate Campaign 91