Martech

DECEMBER 8, 2023

If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader. We want our customers to feel happy when thinking about our brand” Are you looking to create high social engagement with a niche population? “We

Electricity 132

Electricity Represent Niche Campaign 132

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. How the features of their product address the challenges of that audience. Case in point: one of my clients has a product-related keyword with “precision” in it.

CRM 92

CRM Angle Niche Clients 92

The 5% Institute

JULY 6, 2023

These may include: High-quality products or services. Innovative marketing strategies. Some common weaknesses in sales may include: Limited product range. Inadequate market research. Some opportunities in sales may include: Entering new markets or demographics. Expanding product or service offerings.

Niche 52

Niche Objectives and Key Results Healthcare Sales 52

SaaStr

JANUARY 26, 2020

That’s the best way for your brand to win, at least if you have a broad-based product like Box (or Adobe Sign or Slack or Zoom). And yet for most of you, making a big portion of your product free will create tensions : The sales team often hates free. The marketing team often wants to limit free. To deploy it.

Niche 108

Niche Growth Product Up-sell 108

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? If you’re like most people, you’ll opt for trying out the product on your own. Do you agree?

Go To Market 289

Go To Market GTM Profit margin Education 289

The 5% Institute

AUGUST 1, 2023

Product and Service Innovation Innovation is the lifeblood of any successful business. Business development professionals play a vital role in identifying opportunities for product and service innovation, staying ahead of competitors, and meeting changing customer demands.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 75

Non-Profits Profit margin Price Electricity 75

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) Responsibilities of a chief marketing officer. But if you put all the niche details in the jar first (sand!),

Non-Profits 112

Non-Profits E-commerce Strategize Consult 112

Martech

JANUARY 25, 2022

of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Challengers. Visionaries.

CRM 95

CRM Agriculture Hospitality Healthcare 95

Hubspot

NOVEMBER 2, 2018

Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). The Info-Seeking Market Share. That includes not only the primary Google search bar, but also, queries taking place on its Images and Maps products.

Territory 78

Territory Manufacturing Niche Market share 78

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 110

Objectives and Key Results Retail Engineering Launch 110

Hubspot

JUNE 14, 2022

An offering can't dominate a market as another "face in the crowd." The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. And yet, shares within all of those markets are never evenly distributed. Let's dive in.

X-functional 75

X-functional Territory Entertainment Price 75

Martech

NOVEMBER 18, 2022

The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are they placed within the correct markets?

Assembly Line 105

Assembly Line Launch Real Estate Electricity 105

Heinz Marketing

OCTOBER 22, 2021

[Shameless plug] One of our favorite podcasts is Sales Pipeline Radio , hosted by Matt Heinz, President, Heinz Marketing. It features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. Attend an Event.

Pipeline 122

Pipeline B2B Niche Technology 122

SaaStr

OCTOBER 7, 2022

Seed and Series A are about shipping your product, getting to product-market fit, and then growing revenue. Do your ideal customers love your product. Similar to Figma capturing Adobe’s market share and landing a $20B exit, there is massive opportunity in markets dominated by old, slow-moving incumbents.

Construction 80

Construction Growth Niche Meeting 80

SaaStr

NOVEMBER 12, 2019

But if you are doing things right on the product side, the organic leads should always grow after that. Not a brand all across the world, but enough folks in one segment, in one niche, will have good things to say about you. Well, someday it will, when you have say 50%+ market share. You may struggle to service them.

Referrals 78

Referrals Niche Growth Closing 78

Hubspot

OCTOBER 3, 2018

In fact, their brand names have become generic terms for all similar products in their niche. Are you currently marketing your product or service as just another item on the market, or are you marketing it as something distinctive? Search these forums to discover competitors in your niche.

Niche 96

Niche Hospitality Service Start-ups 96

SaaStr

OCTOBER 22, 2020

Imagine entering the most crowded software market in the world. Why, for god’s sake, would anyone choose to build another productivity app? We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. The first is what I call Natural Product-Market Fit.

Engineering 89

Engineering Growth Niche Start-ups 89

Hubspot

MAY 6, 2021

What forces are acting on the market today? Evaluate product or service demand. You may have invented the next Google Glass : a great product with tough, niche demand. A market assessment will show the potential for selling your product or service. Does this product meet their needs? Five years?

Non-Profits 92

Non-Profits Government B2C Niche 92

Heinz Marketing

MARCH 17, 2023

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. While Apple may include personalization as well, I have always personally found that Spotify gets much more niche with their recommendations.

B2B 101

B2B Entertainment Transportation Pipeline 101

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Tips on whole product management. R&D decisions: From products to whole products. Basics: Markets and segmentation If two people buy the same product for the same reason but have no way they could reference each other, they are not part of the same market.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

MARCH 2, 2012

Somebody asked me the other day how can they charge more for their product. Like way more than people are used to paying for products in that category. The solution: create a new product category. All you have to do is call your product something else and build a different kind of experience around it. Verizon LTE 4G.

Electricity 89

Electricity Niche Price Gaming 89

Search Engine Land

AUGUST 11, 2023

Looking at one person’s perspective of covering the “interestingness” of these products is a unique way of understanding their history. While posts devoted to a particular company are fairly rare, Schwartz has covered data studies and product announcements. This is where we see the limitations of LLMs on niche topics.

Engineering 97

Engineering Follow-up Start-ups Niche 97

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. an ad for a product you left in your cart on another site). A test by RTB House on product-specific ads suggests that this method can work well when interest groups include 30 users.

Networking 140

Networking Trust A/B testing Conversion 140

Hubspot

FEBRUARY 4, 2013

Some ideal places for these CTAs are your blog, your homepage, your product/service pages, your resource center, and in your social profiles. During your entire season, but particularly as your season comes to an end (and heck, even after it has wrapped up entirely), you should be asking your customers to review your products or services.

Niche 78

Niche Real Estate Start-ups Service 78

Hubspot

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 101

Product Retail Campaign Sports 101

Spiro Technologies

DECEMBER 2, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Paul Dietz: It’s a funny little corner of the business, we like to say our products sell your products. You’re not romancing your own product.

Closing 52

Closing Retail Manufacturing Up-sell 52

Hubspot

MAY 23, 2018

But in the 1990s, competitive vodka brands such as Grey Goose and Ketel One came onto the market with a more premium-priced product. Absolut, like Levi’s, had stuck to its price point and dropped to a midtier status, losing market share to the new entrants.

Gambling 78

Gambling Price Niche Clients 78

Hubspot

APRIL 21, 2020

Conducting thorough market research becomes necessary in order for you to truly differentiate your app. It's critical you get to know the leading apps in your niche, see where they fall short, and use those insights to make your app even better than the competition's. Unless, of course, you're trying to beat a competitor to market!

Launch 98

Launch UX Networking Cross-sell 98

Sales Hacker

DECEMBER 18, 2019

This will likely continue to ramp up as everyone has something to share, and these niche communities are a great place to do it. Sales Hacker is also planning an exciting relaunch of the Sales Hacker Community that was originally running on LinkedIn Groups (sadly, they haven’t built this area of the product out so we need to move it).

Sales 58

Sales Consult Technology Technology 58

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. This is known as vertical marketing. As you can see, a vertical market is fully about market segmentation.

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand associations. Brand visibility.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

JANUARY 17, 2014

Considering just how popular the ads have become over the years for a product that really can''t be improved or enhanced is pretty (you guessed it) remarkable. They experienced 42% market share growth in the first year as a result of these commercials. What made this campaign remarkable? milk is pretty boring.

Campaign 77

Campaign Entertainment Sports Promote 77

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I sometimes call it a niche market.

Closing 68

Closing Customers Niche Sports 68

SaaStr

FEBRUARY 1, 2024

#1 Thing That Changes in Marketing As You Scale: The Product Maturity Curve Determines Marketing Strategy Your marketing strategy should be extremely tightly aligned to the product maturity curve. When you’re a single-product company, you have a certain footprint in terms of your product.

GTM 77

GTM Growth Education Strategic planning 77