ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

APRIL 11, 2024

Unless you are working in a super niche space with only one product/service in one market, odds are you will need to go with one of the other three structures. It’s important to remember that asset groups sharing a budget may not get as much spend allocation as the multi-campaign/single asset group approach.

Campaign 113

Campaign Represent Networking Conversion 113

SaaStr

FEBRUARY 1, 2024

#1 Thing That Changes in Marketing As You Scale: The Product Maturity Curve Determines Marketing Strategy Your marketing strategy should be extremely tightly aligned to the product maturity curve. When you’re a single-product company, you have a certain footprint in terms of your product.

GTM 74

GTM Growth Education Strategic planning 74

ConversionXL

SEPTEMBER 10, 2021

Product leaders often believe it’s cheaper to buy software than build it. In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. But that’s not always the case. The scope of the project.

Technology 96

Technology Technology Launch Transportation 96

Hubspot

MAY 6, 2021

What forces are acting on the market today? Evaluate product or service demand. You may have invented the next Google Glass : a great product with tough, niche demand. A market assessment will show the potential for selling your product or service. Does this product meet their needs? Five years?

Non-Profits 91

Non-Profits Government B2C Niche 91

SaaStr

JULY 29, 2022

The product’s $20 to $30 a month. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. One, if you have good examples of companies who did both single player and multiplayer in the product that worked really well.

Price 82

Price Product Start-ups Niche 82

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Tips on whole product management. R&D decisions: From products to whole products. High-tech innovation and marketing expertise are two cornerstones of the U.S. How does the "D-Day" strategy help companies cross the chasm? Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

OCTOBER 3, 2018

In fact, their brand names have become generic terms for all similar products in their niche. Are you currently marketing your product or service as just another item on the market, or are you marketing it as something distinctive? Search these forums to discover competitors in your niche.

Niche 95

Niche Hospitality Service Start-ups 95

SaaStr

AUGUST 12, 2022

Have revenue, but early, so like 50K ARR after two months of charging for a product. And especially for a very horizontal product picking a vertical, how much money do you need to actually really go start a proper product-led growth experience, because you got to do investments at the top of the funnel. Jason Lemkin: Yeah.

Price 74

Price Pipeline Meeting Growth 74

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I sometimes call it a niche market.

Closing 66

Closing Customers Niche Cross-sell 66

ConversionXL

MARCH 2, 2012

Somebody asked me the other day how can they charge more for their product. Like way more than people are used to paying for products in that category. The solution: create a new product category. All you have to do is call your product something else and build a different kind of experience around it. Verizon LTE 4G.

Electricity 89

Electricity Niche Price Gaming 89

Hubspot

MAY 23, 2018

The “premium denim boom” had occurred when a number of high-fashion brands entered the market and began selling $200-plus pairs of jeans. During that time, Levi’s had maintained its traditional price point of around $39, and as a result, its jeans had acquired a low-end reputation and were considered less chic and no longer fashionable.

Gambling 78

Gambling Price Niche Clients 78

SaaStr

AUGUST 19, 2022

But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there? So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR. You need to be honest, if you have product market fit.

Niche 80

Niche Follow-up Start-ups Growth 80

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Sales Hacker

DECEMBER 18, 2019

This will likely continue to ramp up as everyone has something to share, and these niche communities are a great place to do it. Sales Hacker is also planning an exciting relaunch of the Sales Hacker Community that was originally running on LinkedIn Groups (sadly, they haven’t built this area of the product out so we need to move it).

Sales 58

Sales Consult Technology Technology 58

Hubspot

FEBRUARY 4, 2013

Some ideal places for these CTAs are your blog, your homepage, your product/service pages, your resource center, and in your social profiles. During your entire season, but particularly as your season comes to an end (and heck, even after it has wrapped up entirely), you should be asking your customers to review your products or services.

Niche 78

Niche Real Estate Start-ups Service 78

Spiro Technologies

DECEMBER 2, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Paul Dietz: It’s a funny little corner of the business, we like to say our products sell your products. You’re not romancing your own product.

Closing 52

Closing Retail Manufacturing Up-sell 52

ConversionXL

AUGUST 8, 2018

A 2018 analysis of client data by General Assembly —which has benchmarked more than 25,000 marketers with its “Digital Marketing Level 1” skills assessment—found no correlation between seniority and expertise (among those below the vice-presidential level), and cited “data and measurement” as the biggest skills gap. Did prices changes?

Closing 106

Closing Teamwork Education Clients 106

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. Instead of guessing when eager buyers need products or services like yours, you'll get a notification straight to your inbox. However, typical uses include tracking news related to specific companies, topics, or products.

Prospecting 70

Prospecting Price Sales Up-sell 70

Hubspot

OCTOBER 6, 2020

That flagship brand serves typical fast-food fare at bargain prices. Now, a solid segment of the chain's market is starting to err towards healthier options. A flanker brand is a brand a company releases in a product category in which it already has an existing brand. As a result, they're rarely removed from the market.

Electricity 90

Electricity Healthcare Territory Sports 90

Heinz Marketing

AUGUST 28, 2023

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

Hubspot

JULY 24, 2014

In earlier days ( circa 2008 ) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. Today, instead of the paltry 10% of search market share it used to have, navigational search is much more dominant and much more important today. Define your niche.

Technique 77

Technique Niche Price Engineering 77

Hubspot

JANUARY 10, 2013

Steal This: Find the “niche” audience that is super passionate about your product or mission, and explore ways to intrigue, inspire, and deeply entertain them. But in the gas-guzzling, SUV-loving USA, the teeny weeny Mini had only 2% brand awareness and even less market share. So what’s a clever marketer to do?

Campaign 78

Campaign Entertainment Gambling Launch 78