SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 89

Product GTM Cross-sell Commission 89

SaaStr

MAY 27, 2022

A niche topic, but one I’ve been learning a lot about lately and working on. 59% of you have raised prices this year. I think most of us have found our pricing is more elastic than we thought. The related question then becomes do you raise prices on existing customers — or just new customers?

Price 111

Price Niche Up-sell Contract 111

ClickFunnels

AUGUST 11, 2021

You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most valuable and most expensive product. You Can Build a Value Ladder Sales Funnel With Just One Product! You can do it with just one product.

Lead generation 246

Lead generation Niche Price Promote 246

SaaStr

MARCH 18, 2024

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? This is the scenario when the trade-off is the most acute. See who does better.

Niche 105

Niche B2B Price Up-sell 105

ClickFunnels

JULY 2, 2021

When was the last time you bought a product immediately after hearing about it for the first time? Instead, you probably visit the company’s website, check out their content, subscribe to their email list… And only then consider purchasing one of their products. You offer the customer a more expensive and more valuable product.

Cross-sell 246

Cross-sell Sales Niche Price 246

ClickFunnels

NOVEMBER 18, 2021

You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most expensive and most valuable product. Here’s how Russell explains it: Note that you only need a lead magnet + a frontend product to get started.

Price 241

Price Sales A/B testing Pitch 241

ConversionXL

JANUARY 18, 2022

Muun’s more well-known competitors had more features and better pricing. To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd.

Product 110

Product GTM Construction Launch 110

ClickFunnels

JULY 7, 2021

in your niche who you’d love to turn into advocates for your products or services. 25 influential writers in your niche. 25 influential YouTubers in your niche. 25 influential podcasters in your niche. 25 influential Instagramers in your niche. They’ll give you a price and you can negotiate with them.

Lead generation 246

Lead generation Niche Sales Pitch 246

Lead Fuze

MAY 26, 2023

In this comprehensive guide, we will delve into key aspects of setting up your own social media marketing agency, from identifying your niche and target audience to selecting the most effective platforms for your clients’ needs. If possible, choose niches with high demand but low competition. Eager for more insights?Discover

Niche 98

Niche Referrals Clients Price 98

ConversionXL

JULY 14, 2020

Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further. To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile.

Price 77

Price UX User Experience Real Estate 77

SaaStr

APRIL 19, 2024

Reverse Engineering Your Way to $100M Tip #1: Make some changes if your product isn’t profitable enough or your gross margins are too low. Going Multi-Product is Required ”By the time you get to 10,000 customers, you better have a second product that can be bigger than the first,” Jason says. You never catch up.

Engineering 94

Engineering Price Cross-sell Niche 94

Hubspot

FEBRUARY 12, 2024

For example, your business can specialize in green cleaning — which requires more eco-friendly, organic products to get started. You can target the big boys (Kohl’s, IKEA, Whole Foods), or niche down into residential. Each clean costs ~$25 per panel. Here’s how you can make hay dough while the sun still shines: ?

Niche 57

Niche Profit margin Retail Price 57

ClickFunnels

SEPTEMBER 19, 2021

In this guide, we’ll explain the lead generation business model, some of its pros and cons, and even the 6 steps to get started — from choosing a niche to driving traffic and getting paid. If we click “Join Our Pro Network”, for instance, we can create a business listing for our local area and start generating leads right away… for a price.

Lead generation 174

Lead generation Real Estate Niche Clients 174

Veloxy

MARCH 23, 2023

How could we improve our products or services? It could be entirely possible that management was 100% on board with your product but got vetoed by procurement down the line. However, you need to keep in mind that customers are not as intimately familiar with your product or service as you are.

Process 244

Process Objectives and Key Results Sales Up-sell 244

ClickFunnels

NOVEMBER 21, 2021

You get the potential customer interested in your product. You persuade the potential customer to buy your product. You make them want your product. You ask them to buy your product. You offer the potential customer your least expensive and least valuable product. Your subscription product. Don’t do it!

Pitch 256

Pitch Sales Lead generation Niche 256

SaaStr

DECEMBER 30, 2022

Having a unique product doesn’t guarantee that users will buy it, but it starts with building an initial user base and expanding it further. You need to identify a niche in the current market, make yourself known, understand your main differentiators, and offer your users a ton of value for their money. Selling to SMBs.

Niche 77

Niche GTM Customers Growth 77

Hubspot

MAY 27, 2024

You’ve also got weeks of homework to do on construction crews, contractors, materials, and pricing. Alternatively, productize that by selling an ebook on home improvement finances, or building an AI tool to do all the math in a visual, actionable way. You might also find success in a niche, like this YouTuber with 1.5m

Construction 57

Construction Niche Finance Gaming 57

Martech

APRIL 19, 2024

Dig deeper: Niche advertising: 7 actionable tactics for targeted marketing 3. For example, a neighborhood experiencing gentrification may see demand rise for specific products or services. Adapt to local market dynamics Various factors influence local market dynamics. Economic conditions are crucial.

Retail 100

Retail Campaign Strategize Strategic planning 100

Martech

JANUARY 24, 2024

Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. But there could be serious dangers lurking under the surface of generative AI. Minutes add up to hours fast.

Niche 97

Niche Price Technology Technology 97

ClickFunnels

DECEMBER 4, 2022

Table of Contents: #1 Choose the Right Software #2 Create a Lead Magnet #3 Use Email Pop-Ups #4 Send Automated Abandoned Cart Emails #5 Send Personalized Product Recommendation Emails #6 Send Time-Sensitive Broadcast Emails #7 Build a Lead Generation Funnel Bonus Tip: Make Sure That Your Emails Look Good! Product recommendation emails.

Niche 130

Niche Pitch Lead generation Promote 130

ClickFunnels

JULY 28, 2021

Simply having a great product isn’t enough. Okay, so before you start promoting your online business, you need to understand this: In general, people don’t buy products the first time they hear about them, they need to learn more about the company before they feel confident enough to make the purchase. Ready to explode your revenue?

Niche 246

Niche Promote Pitch Follow-up 246

Search Engine Land

APRIL 24, 2024

By understanding these prospects’ search intent signals, you can precisely reach the hottest leads primed to convert to your product or service at key “action” moments. PPC audience targeting for lead generation Improving lead generation involves targeting specific groups: People in your niche.

Legal 103

Legal Contract Gambling Lead generation 103

ClickFunnels

SEPTEMBER 17, 2021

What percentage of customers bought more than one product from you? Note that if your sales funnel consists of just one product, then your lead to paying customer conversion rate is your overall conversion rate. Sales is the number of products sold. You can increase your revenue by: Adding more products to your Value Ladder.

A/B testing 235

A/B testing Conversion Sales Price 235

Hubspot

MARCH 25, 2024

A one-off purchase like a sandwich is a non-starter (unless you're launching a wildly niche "mystery sandwich of the month" club.). If you look at a list of the “fastest” growing SaaS companies, besides having a great product and great go-to-market skills, they’re usually B2B sales-led products. Can I Afford To Be Patient?

Niche 57

Niche Price Contract B2B 57

Lead Fuze

MAY 26, 2023

From identifying your niche market and offering unique services to building your brand style guide and assembling the right team – we’ve got you covered. This will help you identify gaps in the market that can be filled with your unique services tailored for your niche audience. How Are Social Media Companies Run?

Niche 98

Niche Finance Negotiate Technique 98

Hubspot

NOVEMBER 27, 2023

Coffee makers are the most represented product that needs TLC. On the agenda: Local governments are using Right to Repair laws to enforce sustainable manufacturing and product fixability. Niche repair studios: Define your repair niche, like fashion (“sewing classes near me” gets 35k+ monthly searches on Ahrefs).

Niche 52

Niche Appointment Manufacturing Government 52

Hubspot

MAY 28, 2024

With nearly 90 million active buyers , Etsy is one of the biggest ecommerce marketplaces for vintage and handmade products. However, now that Etsy allows dropshipping , it has become increasingly difficult to find quality products or get your small shop seen on the site. It’s about finding a formula that works for you.”

Sell 58

Sell Retail Commission Manufacturing 58

Search Engine Land

OCTOBER 7, 2022

Whether you’re a well-known brand or a local SMB, you need to be findable in the SERPs when people are searching for your product, service or expertise. Metrics like the primary niche they operate in, organic traffic, and DA (by Moz) are filters you can apply to find the right blogs, so there are no surprises after reviewing the report.

Service 99

Service Niche Campaign Price 99

SaaStr

JANUARY 8, 2022

Even when cash is tight, contingent recruiters at least are still worth the price. Get them to ideally sell you first by video, at least to share some passion for the product. Or at least, get them to respond in writing about how they’d sell your product. Don’t try to hire someone out of your vertical or niche.

Technical Sales 107

Technical Sales Niche Price Sales 107

Lead Fuze

JUNE 26, 2023

We’ll discuss understanding your target market and unique selling points, determining pricing structures for services offered, and building brand presence across multiple platforms. Specialize in specific industries or niches to establish credibility and offer tailored services. It’s like a magnet, but for clients. .

Referrals 94

Referrals Objectives and Key Results Price Networking 94

Lead Fuze

JUNE 26, 2023

From identifying prospective clients in your niche market to building credibility through inbound marketing and webinars, you’ll learn how to set up a strong foundation for your new endeavor. We delve into pricing models, legal structures, showcasing expertise online using SEO tools and automation processes.

Niche 52

Niche Legal Clients Price 52

ClickFunnels

JULY 7, 2021

The Tripwire Funnel for selling products…. What objections do they have to your product/service? If your business is like most, then you’re not just selling one product or service but an entire suite of products and services. We call this suite of products a value ladder. Cool, right? What demographic do you serve?

Technique 312

Technique Conversion Sales Trust 312

SaaStr

MARCH 20, 2021

Pick a price point you know how to sell a t. I’ve seen sales reps great at $20k deals join a start-up with tons of leads but at a $2k price point and fail. Selling a product without an established brand, at least a mini-brand in its niche, is different. Do you or at least can you believe in the product?

Quota 135

Quota Niche Price Up-sell 135

Search Engine Land

FEBRUARY 6, 2024

When you can get the clientele you want through marketing, great service and a great product, you can market, create demand and control the volume with pricing. Positioning In SEO, the old adage applies: “The riches are in the niches.” The first step is made much easier by clarifying the product you offer.

Clients 123

Clients Strategic planning Trust Niche 123

Search Engine Land

JANUARY 16, 2024

These may be more niche-y, but they can help you identify conversion-friendly properties and/or themes you can double down on with extra ad spend. You may also want to run the list by your product team to assess whether there are any market misalignments or competitive disadvantages that the page performance is hinting at.

UX 114

UX Represent Niche Clients 114

ClickFunnels

AUGUST 1, 2022

You offer the potential customer your least expensive and least valuable product or service. You offer the customer a more expensive and valuable product or service. You offer the customer your most expensive and most valuable product or service. Isn’t high enough to make them stop and think twice before buying it.

Cross-sell 130

Cross-sell Pitch Sales Niche 130

PandaDoc

AUGUST 25, 2020

The key question that faces you at that stage is how to carve out a solid niche in what will inevitably be a hugely competitive market place. Product mapping is a means of meeting some of those challenges, as we’ll explain later. What is product mapping? You must remain in close contact with what consumers want.

Product 77

Product Objectives and Key Results Profit margin Clients 77