ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. What is product innovation? . Image source ). Image Source ).

Product 139

Product Customers Objectives and Key Results Launch 139

Hubspot

MARCH 9, 2021

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

Price 92

Price Strategize Service Market share 92

Hubspot

JUNE 22, 2022

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Some companies try to match the ebbs and flows of demand for their products by leveraging something known as High-Low pricing strategy — a method that essentially pegs a product's prices to consumers' waning interest in it.

Price 61

Price Profit margin Entertainment Promote 61

Salesforce

JULY 19, 2021

In conversation with Salesforce’s Gavin Patterson, Sievert shares how values and vision – and a deeply-entrenched customer-centricity – have taken T-Mobile from 20 million to more than 100 million customers, from a “single digit” market cap to more than $165 billion, and a 70% rise in stock price.

Market share 98

Market share Networking Technology Technology 98

Hubspot

NOVEMBER 3, 2021

But as I touched on, regional markets are unique, and some are further or less accessible than others. In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Zone Pricing.

Price 75

Price Territory Manufacturing Agriculture 75

ConversionXL

FEBRUARY 3, 2022

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing.

Product 101

Product Electricity Launch Price 101

SaaStr

APRIL 10, 2024

Many in SaaS have found a way to drive their ACV and ARPU up over the past 18-24 months with price increases, more products, and more. Still, at this maturity, even a modest increasing in ARPU makes a difference, and pricing is up 4%. But then growth slowed as it became, in many ways, just a single-product company.

Drivers/motivators 88

Drivers/motivators Price Contract Growth 88

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong?

Price 99

Price Strategic planning Referrals Sales 99

SaaStr

MAY 27, 2024

To IPO, companies need to triple their market share in their core market and have a churn rate of less than 3-4% per month. The market is flooded with capital, leading to higher valuations and unrealistic expectations. Jason Lemkin discusses why pricing is worse than ever for startups.

Growth 72

Growth Price Market share Engineering 72

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 139

Negotiate Education Market share Growth 139

Hubspot

NOVEMBER 6, 2019

With prices readily available online and in-store, it’s likely transactions are moving this way. However, companies employing the value-based pricing model need to think about what the answer to that final question would be, if they want to employ the strategy successfully. What is Value-Based Pricing? Analyze your customers.

Price 57

Price Sports Sell Product 57

Martech

NOVEMBER 20, 2023

Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. Figma is the “clear market leader” in interactive product design tools, the report found , and Adobe is “one of its largest” rivals. regulators. Possible response.

Commission 111

Commission UX Government Represent 111

ConversionXL

JANUARY 18, 2022

Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing. To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. Brand vs product marketing: Friends or foe? Image Source.

Product 110

Product GTM Construction Launch 110

SaaStr

MAY 30, 2024

It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. Because the end user starts using the product, often through a self-serve motion. You want customers to understand the product and pricing and start using it on their own. The last is product-led.

Cross-sell 84

Cross-sell Customers Pitch Drivers/motivators 84

Martech

JULY 25, 2022

More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. That’s 15% more than the next highest category, household products. “[S]top Their share of this spending is now at 21.6%, well ahead of 2019 levels.

Customers 100

Customers Price Market share Launch 100

Hubspot

OCTOBER 28, 2019

There are dozens of different pricing strategies you can use in your business, and one of the more unique options is the price skimming strategy. Price skimming is an approach to pricing your products that capitalizes on novelty, timeliness, exclusivity, and/or innovation. What is Price Skimming?

Price 40

Price Profit margin B2B Entertainment 40

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 77

Non-Profits Profit margin Price Electricity 77

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. This is where you have employees share your culture and how you differ from other employers.

Trust 89

Trust Territory Manufacturing Price 89

Search Engine Land

OCTOBER 2, 2023

vs. Google antitrust trial has already unearthed troubling behavior from Google, including raising ad prices to meet revenue targets. With nearly 90% market share, Google is able to improve its search results and bottom line, Nadella said, and has nothing to do with product quality. share,” Nadella said.

Angle 121

Angle Engineering Market share Launch 121

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 124

Retail X-functional Launch Non-Profits 124

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 83

Trust Objectives and Key Results Engineering Negotiate 83

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 120

Finance Trust Market share Strategize 120

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Salesforce

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. This is all thanks to bringing your data — customer, product, asset, channel, and back office — together.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

The 5% Institute

MAY 26, 2023

Go-to-market strategies encompass a comprehensive approach that outlines how a company plans to introduce and position its products or services to its target audience. These strategies involve a careful assessment of market dynamics, customer preferences, and competitive landscape to ensure effective penetration and growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

PandaDoc

MAY 13, 2024

They’ll typically show the prospect how particular products or services can solve their pain points. Their approaches A key difference between sales and marketing is the approach each one takes. Marketing efforts broadly increase awareness and improve the company’s reputation. The objective is always conversion.

Contract 52

Contract Legal A/B testing Teamwork 52

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's why dynamic pricing is a growing practice in online retail.

Price 50

Price Retail Customers A/B testing 50

Hubspot

SEPTEMBER 18, 2018

When more people started using the internet, connecting with each other, and buying products on it, the web became necessary to do everyday things, making the platform more valuable for current users and non-users. A product's or service's increase in value due to a surge in usage is called a network effect.

Networking 69

Networking Service Product Non-Profits 69

SaaStr

OCTOBER 31, 2023

With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more. It’s possible and even wonderful to create products for Enterprise and B2B that users love to use.

GTM 87

GTM Price Angle B2B 87

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? If you’re like most people, you’ll opt for trying out the product on your own. Do you agree?

Go To Market 289

Go To Market GTM Profit margin Education 289

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 121

GTM Market share Growth Technology 121

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. If you look at any mature category, you’ll find it full of products that are basically the same. Or email marketing tools. Differentiating with price is not sustainable.

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

APRIL 5, 2021

And I told this VC that while I hadn’t used this particular competitive product directly really, that I’d bet some of it seemed slick. Once the players in a new market get pretty big themselves, they’ll ultimately most likely raise prices. Limited M&A Opportunities, and Very Low Prices.

Price 95

Price Start-ups Up-sell Closing 95

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115