ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

APRIL 11, 2024

Performance Max’s job: Data, sales and beyond Before we discuss Performance Max’s mechanics, it’s important to acknowledge the debate over its core strategic value. Unless you are working in a super niche space with only one product/service in one market, odds are you will need to go with one of the other three structures.

Campaign 113

Campaign Represent Networking Conversion 113

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand associations. Brand visibility.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

SEPTEMBER 10, 2021

Product leaders often believe it’s cheaper to buy software than build it. In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. But that’s not always the case. The scope of the project.

Technology 96

Technology Technology Launch Transportation 96

SaaStr

FEBRUARY 1, 2024

#1 Thing That Changes in Marketing As You Scale: The Product Maturity Curve Determines Marketing Strategy Your marketing strategy should be extremely tightly aligned to the product maturity curve. When you’re a single-product company, you have a certain footprint in terms of your product.

GTM 74

GTM Growth Education Strategic planning 74

SaaStr

OCTOBER 7, 2022

To survive, you need a team of strategic partners to help you lay out your battle plan. Seed and Series A are about shipping your product, getting to product-market fit, and then growing revenue. Do your ideal customers love your product. This hard truth includes: highlighting the metrics that need improvement.

Construction 79

Construction Growth Niche Meeting 79

Hubspot

MAY 6, 2021

Here are five important benefits you’ll get from market analysis. Make better long-term strategic decisions. Without taking the time to examine the current market trends, you’ll be flying blind. A market opportunity analysis can provide the insight you need to see into the future. Evaluate product or service demand.

Non-Profits 91

Non-Profits Government B2C Niche 91

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 112

Objectives and Key Results Retail Engineering Launch 112

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Want to see more content like this?

Closing 66

Closing Customers Niche Cross-sell 66

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. We strategize. You’ve got products; social media has eyeballs eager for fresh content—and oh boy, do consumers love videos. So how do we get you more than just a few treats? It’s true.

E-commerce 52

E-commerce Growth Retail Gaming 52

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Tips on whole product management. R&D decisions: From products to whole products. Basics: Markets and segmentation If two people buy the same product for the same reason but have no way they could reference each other, they are not part of the same market.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. This episode is sponsored by Linode. It is staggering.

Non-Profits 61

Non-Profits Strategize Trust Growth 61

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Are they market leaders, challengers, or niche players?

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. Instead of guessing when eager buyers need products or services like yours, you'll get a notification straight to your inbox. However, typical uses include tracking news related to specific companies, topics, or products.

Prospecting 70

Prospecting Price Sales Up-sell 70

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Source: Allen Martinez.

Objectives and Key Results 138

Objectives and Key Results Campaign Start-ups Engineering 138

Hubspot

JULY 24, 2014

In earlier days ( circa 2008 ) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. Today, instead of the paltry 10% of search market share it used to have, navigational search is much more dominant and much more important today. Define your niche.

Technique 77

Technique Niche Price Engineering 77

Hubspot

MARCH 26, 2013

From a more strategic standpoint, that means having all decision-makers in the same room or, at least, connected in a way that allows you to make quick, agile decisions based on the flow of the conversation. For smaller, more niche events, they may not be necessary. Has your team experimented with real-time marketing?

Angle 75

Angle Networking Conversion Niche 75

Hubspot

JANUARY 10, 2013

Steal This: Find the “niche” audience that is super passionate about your product or mission, and explore ways to intrigue, inspire, and deeply entertain them. But in the gas-guzzling, SUV-loving USA, the teeny weeny Mini had only 2% brand awareness and even less market share. So what’s a clever marketer to do?

Campaign 78

Campaign Entertainment Gambling Launch 78