PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. This is known as vertical marketing. Try PandaDoc What is vertical marketing? So, off we go!

Niche 52

Niche Cross-sell Price Referrals 52

The 5% Institute

AUGUST 1, 2023

Business development teams focus on nurturing existing customer relationships, enhancing customer experience, and identifying opportunities for upselling and cross-selling. Product and Service Innovation Innovation is the lifeblood of any successful business.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand associations. Brand visibility.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Tips on whole product management. R&D decisions: From products to whole products. A war analogy. Choosing the beachhead segment. Conclusion.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Want to see more content like this?

Closing 66

Closing Customers Niche Cross-sell 66

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing’s most formidable opponent is direct response marketing. For your brand awareness marketing to have an impact, it must meet the right needs in the right place.

Campaign 122

Campaign Networking Non-Profits Launch 122