ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? If you’re like most people, you’ll opt for trying out the product on your own. Do you agree?

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. How the features of their product address the challenges of that audience. Case in point: one of my clients has a product-related keyword with “precision” in it.

CRM 93

CRM Angle Niche Clients 93

The 5% Institute

JULY 6, 2023

By conducting a SWOT analysis, sales teams can gain valuable insights into their current situation, enabling them to make informed decisions and develop effective strategies to drive sales growth. Identify potential opportunities for growth and expansion. These may include: High-quality products or services.

Niche 52

Niche Objectives and Key Results Healthcare Sales 52

The 5% Institute

AUGUST 1, 2023

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. Product and Service Innovation Innovation is the lifeblood of any successful business.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) Responsibilities of a chief marketing officer. Growth driver. Processing. Consultants vs. CMOs. What does a CMO do?

Non-Profits 112

Non-Profits E-commerce Strategize Consult 112

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

SaaStr

JANUARY 26, 2020

That’s the best way for your brand to win, at least if you have a broad-based product like Box (or Adobe Sign or Slack or Zoom). And yet for most of you, making a big portion of your product free will create tensions : The sales team often hates free. The marketing team often wants to limit free. To deploy it.

Niche 108

Niche Growth Product Up-sell 108

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. VCs and investors are still adjusting to the market. This has resulted in investors telling founders what they think founders want to hear instead of the hard truth necessary for successful growth.

Construction 80

Construction Growth Niche Meeting 80

Martech

NOVEMBER 18, 2022

The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. Do you see innovation-fueled growth as imperative to success? Do you have a list of cascaded targets that reflect your growth plan and provide guidance moving forward? How to innovate.

Assembly Line 105

Assembly Line Launch Real Estate Electricity 105

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape.

Non-Profits 76

Non-Profits Profit margin Price Electricity 76

SaaStr

OCTOBER 22, 2020

Imagine entering the most crowded software market in the world. Why, for god’s sake, would anyone choose to build another productivity app? We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. The first is what I call Natural Product-Market Fit.

Engineering 89

Engineering Growth Niche Start-ups 89

SaaStr

NOVEMBER 12, 2019

But if you are doing things right on the product side, the organic leads should always grow after that. Not a brand all across the world, but enough folks in one segment, in one niche, will have good things to say about you. Well, someday it will, when you have say 50%+ market share. You may struggle to service them.

Referrals 78

Referrals Niche Growth Closing 78

Hubspot

MAY 6, 2021

What forces are acting on the market today? Evaluate product or service demand. You may have invented the next Google Glass : a great product with tough, niche demand. A market assessment will show the potential for selling your product or service. Identify potential marketing strategies. Five years?

Non-Profits 92

Non-Profits Government B2C Niche 92

Search Engine Land

AUGUST 11, 2023

Looking at one person’s perspective of covering the “interestingness” of these products is a unique way of understanding their history. His Google/Organic session growth (YoY) for Q1 2013 was 16%, compared to 25% in Q2 ( Figure 5 ). New user growth grew 22 percentage points. Notably, most major U.S. Figure 24 ).

Engineering 97

Engineering Follow-up Start-ups Niche 97

Lead Fuze

JANUARY 9, 2024

Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth. Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash. Should ecommerce have a hyphen?

E-commerce 52

E-commerce Growth Retail Gaming 52

The Lost Book of Sales

JULY 12, 2021

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. Being sales vs. market driven when crossing the chasm. Tips on whole product management. R&D decisions: From products to whole products.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

FEBRUARY 4, 2013

Some ideal places for these CTAs are your blog, your homepage, your product/service pages, your resource center, and in your social profiles. During your entire season, but particularly as your season comes to an end (and heck, even after it has wrapped up entirely), you should be asking your customers to review your products or services.

Niche 78

Niche Real Estate Start-ups Service 78

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Spiro Technologies

DECEMBER 2, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Paul Dietz: It’s a funny little corner of the business, we like to say our products sell your products. You’re not romancing your own product.

Closing 52

Closing Retail Manufacturing Up-sell 52

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. This is known as vertical marketing. As you can see, a vertical market is fully about market segmentation.

Niche 52

Niche Cross-sell Price Referrals 52

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. This is the core ICP.

GTM 77

GTM Growth Education Strategic planning 77

Hubspot

JANUARY 17, 2014

Considering just how popular the ads have become over the years for a product that really can''t be improved or enhanced is pretty (you guessed it) remarkable. They experienced 42% market share growth in the first year as a result of these commercials. What made this campaign remarkable? milk is pretty boring.

Campaign 77

Campaign Entertainment Sports Promote 77

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Source: Allen Martinez.

Objectives and Key Results 141

Objectives and Key Results Campaign Start-ups Engineering 141

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Want to see more content like this?

Closing 68

Closing Customers Niche Sports 68

SaaStr

AUGUST 19, 2022

And so, eventually, the growth plateaus. But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there? So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR.

Niche 83

Niche Follow-up Start-ups Growth 83

SaaStr

AUGUST 12, 2022

But boy, seeing Microsoft hit all time record growth rates or close to all time growth and Azure growing 40% last quarter, I think should make folks feel pretty heartened about where SaaS and cloud are. Have revenue, but early, so like 50K ARR after two months of charging for a product. Probably a good thing to talk about.

Price 74

Price Pipeline Meeting Growth 74

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. Instead of guessing when eager buyers need products or services like yours, you'll get a notification straight to your inbox. However, typical uses include tracking news related to specific companies, topics, or products.

Prospecting 71

Prospecting Price Sales Up-sell 71

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. What is brand awareness marketing, really? Brand marketing is the most powerful weapon in your growth arsenal. Brand is how you win in crowded markets.

Campaign 122

Campaign Networking Non-Profits Launch 122

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

SaaStr

JULY 29, 2022

The product’s $20 to $30 a month. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. One, if you have good examples of companies who did both single player and multiplayer in the product that worked really well.

Price 84

Price Product Start-ups Niche 84

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use. What happens to growth?

Non-Profits 62

Non-Profits Strategize Trust Growth 62

ConversionXL

AUGUST 8, 2018

A 2018 analysis of client data by General Assembly —which has benchmarked more than 25,000 marketers with its “Digital Marketing Level 1” skills assessment—found no correlation between seniority and expertise (among those below the vice-presidential level), and cited “data and measurement” as the biggest skills gap. Did prices changes?

Closing 106

Closing Teamwork Education Clients 106

ConversionXL

SEPTEMBER 10, 2021

Product leaders often believe it’s cheaper to buy software than build it. In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. But that’s not always the case. The scope of the project.

Technology 96

Technology Technology Launch Transportation 96