Heinz Marketing

OCTOBER 25, 2022

With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. Make no mistake, this is a bummer.

Growth 117

Growth Follow-up Start-ups Strategize 117

Hubspot

FEBRUARY 14, 2020

Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. As a business, knowing your market share tells you how you stack up against competitors.

Market share 68

Market share Niche Gaming Service 68

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. Businesses that employ effective sales strategies can optimize their sales processes, target the right customers, and drive revenue growth. Strategic Sales FAQs 1.

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Growth 127

Growth Start-ups Price Drivers/motivators 127

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Another example is HubSpot.

Growth 94

Growth E-commerce Profit margin Strategize 94

Pointclear

JUNE 23, 2015

They have a great product for the industrial marketplace (construction, mining, etc.). The product pays for itself in three years and has a lifespan of ten- plus years. The product pays for itself in three years and has a lifespan of ten- plus years. That is, if anyone knew about the product. No brainer right?

Market share 92

Market share Construction B2B Consult 92

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 152

B2B Market share Growth Product 152

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 137

Negotiate Education Market share Growth 137

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. As I’m a marketer, these focus on a marketing approach.). Their task?

Growth 132

Growth Non-Profits Campaign Start-ups 132

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

Launch 110

Launch Product Campaign Cold Call 110

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 117

GTM Market share Growth Technology 117

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 100

Go To Market GTM Cross-sell Growth 100

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 89

Launch Product Contact Follow-up 89

SaaStr

JULY 15, 2022

If your market is say 100,000 potential customers — even if your “TTAM” is only 5,000 initial customers — then you have no market excuse not getting at least 10, 20, 100 or even 500 of them. If your product really matters. Because you’ve barely penetrated a huge market. ARR last quarter.

Growth 128

Growth Market share Up-sell Trust 128

Search Engine Land

AUGUST 8, 2023

Jeremy Stoppelman, Yelp’s co-founder and chief executive officer, praised the company's performance in a statement: "Yelp's record-breaking top-line second quarter results are a testament to our increased product velocity and consistent execution across the company. For the ninth consecutive quarter, we delivered double-digit growth.

Pipeline 92

Pipeline Growth Follow-up Trust 92

Search Engine Land

NOVEMBER 6, 2023

The commission alleges that sellers are now required to pay for advertising to reach Amazon’s large online shopper base, resulting in less relevant search results and higher-priced products for shoppers. By inundating its search results with paid ads, Amazon guides shoppers towards pricier products. The impact of Junks Ads.

Price 116

Price Commission Retail User Experience 116

Search Engine Land

SEPTEMBER 19, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. This is an argument the department can't use against Google's search engine itself, as it's a free product for users. What are search ads?

Price 144

Price Meeting Quota Engineering 144

SaaStr

SEPTEMBER 25, 2023

How Greenhouse Aligns Sales & Marketing Shared OKR (Objectives & Key Results): Build cross-functional strategies that sales, marketing, product, and success teams can all help execute. For example, Greenhouse aims to exceed 30% YoY growth at break-even.

Objectives and Key Results 108

Objectives and Key Results Lead generation Campaign Sales 108

SaaStr

SEPTEMBER 27, 2023

But settle, and you’ll never really build a competitive product and it will all have been a waste. You can raise ever more venture capital to fund it, or you can try to stay more capital efficient but often trade off some growth just when it’s getting going. A big theme of 2023 Annual was all around going multi-product.

Niche 107

Niche Engineering Start-ups Growth 107

Search Engine Land

MARCH 4, 2024

Challenge 3: Compliance changes impacting the ability to grow effectively Financial services group Legal and General wanted to go beyond product-level marketing and improve their overall brand position. Take the self-guided tour of Market Share.

Territory 116

Territory Market share Legal Strategize 116

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? If you’re like most people, you’ll opt for trying out the product on your own. Do you agree?

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

OCTOBER 17, 2023

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Consider a blog on why {client} customer service is key to their growth. Poor customer service?

Angle 124

Angle Strategize Strategic planning Territory 124

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 122

Finance Trust Market share Strategize 122

Search Engine Land

FEBRUARY 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. Misconception 1: Affiliate steals brand clicks and drives up CPC This is the biggest and most immediate hurdle I tend to identify with search marketers, so it’s a good place to start.

Non-Profits 97

Non-Profits Real Estate Retail Commission 97

The 5% Institute

AUGUST 1, 2023

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. Product and Service Innovation Innovation is the lifeblood of any successful business.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Salesforce, for example, increased its revenue market share to 18.4% Who is it for?

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

SEPTEMBER 18, 2018

When more people started using the internet, connecting with each other, and buying products on it, the web became necessary to do everyday things, making the platform more valuable for current users and non-users. A product's or service's increase in value due to a surge in usage is called a network effect.

Networking 68

Networking Service Product Non-Profits 68

SaaStr

APRIL 19, 2023

And it indeed has strong market share there. Driving up ARPU at scale key to growth with SMBs. Growth Despite Flat Customer Locations. But driving payments processed up 17% on a constant currency basis helped boost revenue growth, for now. #5. So one large category of software spend is on Point of Sale systems.

Retail 103

Retail Growth Up-sell Price 103

ConversionXL

FEBRUARY 3, 2022

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes.

Objectives and Key Results 111

Objectives and Key Results X-functional Intrinsic Construction 111

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It provides valuable insights into the health and effectiveness of your sales process, allowing you to identify areas for improvement and drive revenue growth. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

SaaStr

APRIL 22, 2022

What are the key product and organizational learnings from taking a company to $500 million in annual recurring revenue in just six years? . Lean on customer feedback loops to guide through unfamiliar markets. One example is from the earliest days of product development. Get creative about gathering feedback.

Manufacturing 102

Manufacturing Launch Growth Product 102

Highspot

FEBRUARY 1, 2024

Our Mission Our mission statement has remained consistent throughout our history: deliver breakthrough products that transform the way millions of people work. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. How the features of their product address the challenges of that audience. Case in point: one of my clients has a product-related keyword with “precision” in it.

CRM 97

CRM Angle Niche Clients 97

Search Engine Land

MARCH 15, 2023

Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad 2017: Appeared to be the first-ever commercialization of Google’s home assistant product. Google: Mobile Query Growth “Dramatically Higher” Than PC 2010: Google’s mobile traffic growth had been 5X over the past two years.

Launch 95

Launch Engineering Gaming Territory 95