Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Price and product are only two of many operational GTM levers.

GTM 113

GTM Market share Growth Technology 113

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

Launch 110

Launch Product Campaign Cold Call 110

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 92

Launch Product Contact Follow-up 92

Highspot

FEBRUARY 1, 2024

Our Mission Our mission statement has remained consistent throughout our history: deliver breakthrough products that transform the way millions of people work. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Salesforce, for example, increased its revenue market share to 18.4% Who is it for?

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Heinz Marketing

JUNE 15, 2023

Businesses are frantically seeking opportunities to boost efficiency and become more productive with fewer resources. That means marketing and sales teams have been sent back to the drawing board to re-evaluate their strategy, including redefining their ideal customer profile (ICPs) in order to improve efficiency.

Drivers/motivators 98

Drivers/motivators Campaign Sales Start-ups 98

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Below, I share some of the strategies and tactics that were once popular in a well-funded environment, but which are no longer sustainable or deliver reduced returns.

Go To Market 98

Go To Market GTM Strategize Growth 98

SaaStr

MAY 10, 2022

Recovery from COVID has taught us that adapting and learning how to thrive in new ways in the face of change, whether good or bad, can lead to exponential growth. . By looking for opportunities to adapt and support your customers, you can shift the way you go to market and maximize your growth potential.

Presentation 80

Presentation Growth Meeting Product 80

Salesforce

OCTOBER 12, 2021

“What we learned from recent research is that ‘growth’ has a different definition than it did 10 years ago,” said Karen Semone, vice president of innovation strategy at Salesforce. Growth isn’t just describing the financial valuation of a business anymore. READ MORE: 5 Game-Changing Traits of Chief Revenue Officers.

Gaming 98

Gaming Cross-sell Sales Finance 98

Martech

OCTOBER 14, 2022

But most often, they’re more interested in being part of a bigger solution, like go-to-market planning and execution that achieves your business growth plan. Responsibilities of a chief marketing officer. Regardless if they focus on products or services, they: Take specific actions to drive growth.

Non-Profits 112

Non-Profits E-commerce Strategize Consult 112

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Minimum Viable Product Price Launch 142

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. Introduction.

Product 124

Product Price Growth Campaign 124

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline.

Territory 82

Territory Pipeline Launch Technical Sales 82

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. Every product or service has ideal and less-than-ideal customers. If you continue to operate under the impression that everyone needs your products; the products, services, and content you create won’t resonate with your customers.

Customers 59

Customers Cross-sell Represent Contract 59

SaaStr

MARCH 8, 2019

It’s very hard to track that I recommended a product to you. My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. The product is basically the same thing. Now, tracking word of mouth is a bear. Brian Halligan: Yes.

Cold Call 43

Cold Call Trust B2C Go To Market 43

Sales Hacker

JULY 24, 2018

Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. This episode is being brought to you by Outreach , the leading sales engagement platform which triples the productivity of sales teams. That person is often a product-oriented person or an engineer or something like that.

Negotiate 41

Negotiate Strategize Sales Pipeline 41

Highspot

FEBRUARY 22, 2021

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 87

Growth GTM SQL Strategic partnership 87

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. This is the core ICP.

GTM 78

GTM Growth Education Strategic planning 78

Highspot

OCTOBER 17, 2023

Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. To learn more about Highspot’s new suite of product offerings, request a demo. and/or its affiliates in the U.S.

Launch 64

Launch Government Strategize Sales 64

SaaStr

FEBRUARY 2, 2024

Jason warns not to hire this persona if what you need in 2024 are high-output, productive employees. #2 And on the right chart above, you’ll see Shopify’s growth. So the point of these charts is this, the downturn isn’t evenly distributed, which means budgets are going in all sorts of weird directions for 2024. #6.

Growth 114

Growth Start-ups Product Customers 114

SaaStr

MARCH 8, 2019

It’s very hard to track that I recommended a product to you. My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. The product is basically the same thing. Now, tracking word of mouth is a bear. Brian Halligan: Yes.

Cold Call 18

Cold Call Trust B2C Go To Market 18

The Lost Book of Sales

JULY 12, 2021

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. Being sales vs. market driven when crossing the chasm. Tips on whole product management. R&D decisions: From products to whole products.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

MARCH 2, 2020

Productivity. 80/20 Sales and Marketing. The Go-Giver. No one rises to the top of their game without intentional growth and learning. To know where you’re going means you need to know where you came from. Growth requires taking market share from your competitors, while they try to do the same to you.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use. What happens to growth?

Non-Profits 62

Non-Profits Strategize Trust Growth 62

SaaStr

JUNE 2, 2021

Olof Mathé: Freemium, on the other hand, I think is being really popularized by a SaaS product like Dropbox, where it was about having a really low friction product with massive reach. And you’re always up against an incumbent or competitor that has more market share. Of course, they never talked to a human.

Sales 97

Sales Up-sell Price Start-ups 97

SaaStr

JULY 11, 2019

Jason Lemkin: There’s by real competitors in market. What we’ve realized is, doing a product for SMB is fairly simple, and you’ll see in the graph, that’s why we grew so much in the beginning. Doing a product for SMB is fairly simple. Jason Lemkin: But let’s go back in time a second.

Launch 103

Launch Technology Technology Up-sell 103

SaaStr

DECEMBER 17, 2019

We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there. Zach : Our product’s been live for 5 years. So they spent 9 months internally building this product called Intelligent Portfolios. That allows us to have a very different go to market strategy.

Finance 57

Finance X-functional Non-Profits Launch 57

SaaStr

JUNE 28, 2019

How does the product have to change with the scaling to enterprise? Common go-to-market myths and lessons. Well, you know, we had three salespeople that we just hired as new and their productivity didn’t ramp according to what we expected it would do. Let’s go and look at what was the cause behind that.

Price 47

Price Cross-sell Up-sell Start-ups 47

SaaStr

JULY 29, 2022

The product’s $20 to $30 a month. And it became a massive capital sink, as the company changed its go-to market around five million in revenue. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product.

Price 85

Price Product Start-ups Niche 85

Sales Hacker

NOVEMBER 14, 2019

ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts. Industry, market, and vertical. Growth trends.

Technology 57

Technology Technology Cross-sell Referrals 57