ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

Martech

MAY 17, 2024

Considering today’s consumers spend more time researching brands — reading reviews, comparing products, listening to podcasts, seeing what trusted influencers say — than ever before, confusing earned media for crisis comms or writing a press release is a real problem. Earned media is, simply, the media coverage that you “earn” or garner.

Legal 107

Legal Launch Campaign Trust 107

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 91

Launch Product Contact Follow-up 91

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

Launch 110

Launch Product Campaign Cold Call 110

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Price and product are only two of many operational GTM levers.

GTM 121

GTM Market share Growth Technology 121

Highspot

OCTOBER 17, 2023

Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Sales productivity is a consistent board room topic but until now, sales enablement often hasn’t been,” said Robert Wahbe, CEO, Highspot.

Launch 64

Launch Government Strategize Sales 64

Heinz Marketing

JUNE 15, 2023

Businesses are frantically seeking opportunities to boost efficiency and become more productive with fewer resources. That means marketing and sales teams have been sent back to the drawing board to re-evaluate their strategy, including redefining their ideal customer profile (ICPs) in order to improve efficiency.

Drivers/motivators 98

Drivers/motivators Campaign Sales Start-ups 98

Martech

FEBRUARY 25, 2022

For brands, that means it’s still the place to launch products and connect with customers. That’s because consumers are already searching to buy these brands on Amazon, and sellers are waiting with steeply discounted inventory, generic alternatives and even knockoffs that will eat into the brand’s market share.

Launch 101

Launch E-commerce Transportation Retail 101

SaaStr

FEBRUARY 1, 2024

#1 Thing That Changes in Marketing As You Scale: The Product Maturity Curve Determines Marketing Strategy Your marketing strategy should be extremely tightly aligned to the product maturity curve. When you’re a single-product company, you have a certain footprint in terms of your product.

GTM 77

GTM Growth Education Strategic planning 77

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

Highspot

FEBRUARY 1, 2024

Our Mission Our mission statement has remained consistent throughout our history: deliver breakthrough products that transform the way millions of people work. So, with this feedback driving our go-to-market strategy, we’re tuning and expanding our post-sales model. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. As experiential muscles atrophy, you can see a loss of market share.

Go To Market 105

Go To Market GTM Strategize Growth 105

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

SaaStr

FEBRUARY 2, 2024

Jason warns not to hire this persona if what you need in 2024 are high-output, productive employees. #2 While some of that may be going to AI, or security, or cloud infrastructure – a lof of that spend will still go to good SaaS companies, if you have product-market fit in 2024. ” #8.

Growth 113

Growth Start-ups Product Customers 113

SaaStr

MAY 10, 2022

By looking for opportunities to adapt and support your customers, you can shift the way you go to market and maximize your growth potential. Let’s take a look at how TripActions built smart products that they were able to scale: . Liquid is a travel and expense management tool that has accelerated market penetration.

Presentation 81

Presentation Growth Meeting Product 81

SaaStr

JUNE 17, 2023

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

Growth 86

Growth E-commerce Profit margin Strategize 86

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. Marketing : get a larger share of voice. This will define the problems that your product solves.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. If you look at any mature category, you’ll find it full of products that are basically the same. Or email marketing tools. The result? Commoditization.

A/B testing 162

A/B testing X-functional Price Gaming 162

Salesforce

OCTOBER 12, 2021

It’s a broader term, inclusive of growing talent, market share, brand relevance. According to Forrester, companies that aligned people, processes and technology across their sales and marketing teams achieved 36% more revenue growth and up to 28% more profitability. It’s a big job with plenty of responsibility.

Gaming 98

Gaming Cross-sell Sales Finance 98

Heinz Marketing

APRIL 6, 2020

Many marketing leaders we talked to last week are truly in wartime mode – helping their companies through pivots, helping their teams stay safe and semi-productive, making hard decisions on a daily if not hourly basis. How do you keep their morale and productivity going?

B2B 87

B2B Up-sell Price Product 87

SaaStr

JUNE 2, 2021

Olof Mathé: Freemium, on the other hand, I think is being really popularized by a SaaS product like Dropbox, where it was about having a really low friction product with massive reach. And you’re always up against an incumbent or competitor that has more market share. Of course, they never talked to a human.

Sales 98

Sales Up-sell Price Start-ups 98

Martech

OCTOBER 14, 2022

But most often, they’re more interested in being part of a bigger solution, like go-to-market planning and execution that achieves your business growth plan. Responsibilities of a chief marketing officer. Regardless if they focus on products or services, they: Take specific actions to drive growth. What does a CMO do?

Non-Profits 118

Non-Profits E-commerce Strategize Consult 118

Sales Hacker

FEBRUARY 7, 2018

What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend. In 2015 Randy had kept pace with the growth in the market. FIND PRODUCT MARKET FIT.

Growth 87

Growth GTM SQL Strategic partnership 87

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline.

Territory 83

Territory Pipeline Launch Technical Sales 83

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. It is staggering.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. Every product or service has ideal and less-than-ideal customers. If you continue to operate under the impression that everyone needs your products; the products, services, and content you create won’t resonate with your customers.

Customers 59

Customers Cross-sell Represent Contract 59

SaaStr

JULY 29, 2022

The product’s $20 to $30 a month. And it became a massive capital sink, as the company changed its go-to market around five million in revenue. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product.

Price 86

Price Product Start-ups Niche 86

Sales Hacker

JULY 24, 2018

Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. This episode is being brought to you by Outreach , the leading sales engagement platform which triples the productivity of sales teams. That person is often a product-oriented person or an engineer or something like that.

Negotiate 41

Negotiate Strategize Sales Pipeline 41

SaaStr

MARCH 8, 2019

It’s very hard to track that I recommended a product to you. My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. The product is basically the same thing. Now, tracking word of mouth is a bear. Brian Halligan: Yes.

Cold Call 42

Cold Call Trust B2C Go To Market 42

ConversionXL

JUNE 19, 2019

Alexa Hubley: “How to Compete in a Saturated Market”. Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. How do you bring it to market? What is it? Who is it for?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Lead Fuze

JANUARY 1, 2022

When a software company (the licensor) licenses its product to another, the latter can add new features or modify existing ones. Finally, customers receive an innovative product at lower cost. These companies usually sell to channel partners or consultants who then provide services around that product for an added value.

Negotiate 52

Negotiate Profit margin Contract GTM 52

SaaStr

DECEMBER 17, 2019

We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there. Zach : Our product’s been live for 5 years. So they spent 9 months internally building this product called Intelligent Portfolios. That allows us to have a very different go to market strategy.

Finance 58

Finance X-functional Non-Profits Launch 58