Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 115

Objectives and Key Results Retail Engineering Launch 115

Martech

NOVEMBER 18, 2022

The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? How to innovate. Get MarTech!

Assembly Line 121

Assembly Line Launch Real Estate Electricity 121

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) Responsibilities of a chief marketing officer. But if you put all the niche details in the jar first (sand!),

Non-Profits 123

Non-Profits E-commerce Strategize Consult 123

Hubspot

MAY 6, 2021

What forces are acting on the market today? Evaluate product or service demand. You may have invented the next Google Glass : a great product with tough, niche demand. A market assessment will show the potential for selling your product or service. Does this product meet their needs? Five years?

Non-Profits 92

Non-Profits Government B2C Niche 92

SaaStr

OCTOBER 22, 2020

Imagine entering the most crowded software market in the world. Why, for god’s sake, would anyone choose to build another productivity app? We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. The first is what I call Natural Product-Market Fit.

Engineering 90

Engineering Growth Niche Start-ups 90

Search Engine Land

AUGUST 11, 2023

Looking at one person’s perspective of covering the “interestingness” of these products is a unique way of understanding their history. While posts devoted to a particular company are fairly rare, Schwartz has covered data studies and product announcements. This is where we see the limitations of LLMs on niche topics.

Engineering 98

Engineering Follow-up Start-ups Niche 98

Hubspot

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 101

Product Retail Campaign Sports 101

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand consideration. Brand associations.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. This is known as vertical marketing. As you can see, a vertical market is fully about market segmentation.

Niche 52

Niche Cross-sell Price Referrals 52

Hubspot

JANUARY 17, 2014

Considering just how popular the ads have become over the years for a product that really can''t be improved or enhanced is pretty (you guessed it) remarkable. They experienced 42% market share growth in the first year as a result of these commercials. What made this campaign remarkable? milk is pretty boring.

Campaign 77

Campaign Entertainment Sports Promote 77

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too.

Territory 99

Territory Networking Campaign Launch 99

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. So we launched the company in February of 2008.

Closing 68

Closing Customers Niche Sports 68

Hubspot

OCTOBER 6, 2020

A flanker brand is a brand a company releases in a product category in which it already has an existing brand. The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. Flanker Brand. High-End Prestige Brand.

Electricity 92

Electricity Healthcare Territory Sports 92

ConversionXL

JANUARY 18, 2022

81% of people use Instagram to research products and services, and two in three people say the network helps foster interactions with brands. For your brand awareness marketing to have an impact, it must meet the right needs in the right place. Tap into niche communities to further understand the questions your audience is asking.

Campaign 122

Campaign Networking Non-Profits Launch 122

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Source: Allen Martinez.

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Tips on whole product management. Launching the invasion. R&D decisions: From products to whole products. By contrast, the early majority (pragmatists) want to buy a productivity improvement for existing operations. Choosing the beachhead segment.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

AUGUST 8, 2018

A 2018 analysis of client data by General Assembly —which has benchmarked more than 25,000 marketers with its “Digital Marketing Level 1” skills assessment—found no correlation between seniority and expertise (among those below the vice-presidential level), and cited “data and measurement” as the biggest skills gap. Did prices changes?

Closing 106

Closing Teamwork Education Clients 106

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. You really don’t want to think about bringing in new salespeople until you’re seeing that first round of product market fit, and then you’re ready to go into the transition phase. It is staggering.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

ConversionXL

SEPTEMBER 10, 2021

Product leaders often believe it’s cheaper to buy software than build it. In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. But that’s not always the case. The scope of the project.

Technology 96

Technology Technology Launch Transportation 96

Hubspot

JANUARY 10, 2013

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). It was a simple idea, but at the time of its launch in 2006, a groundbreaking one.

Campaign 78

Campaign Entertainment Gambling Launch 78

Hubspot

MAY 10, 2012

But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? 5) Generate leads on your products/services tab.

Networking 76

Networking B2B Lead generation Promote 76