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As Brittany Hodak wrote in her book about superfans : “fandom and identity are intrinsically linked. Take it from one of the world’s foremost experts on the topic, Dr. Aaron Ahuvia , Professor of Marketing at University of Michigan-Dearborn, who is also known as ”Dr. So what is this “brand love” I keep mentioning? Brand Love”.
So, how can you motivate your team to meet and exceed their goals? This typically means meeting or exceeding sales targets. I’ve found that many people who are drawn to sales are intrinsically motivated to hit high sales numbers because they’re competitive and like to win. Learn more What are sales incentives?
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