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9 interesting Google patents from 2023 and what they mean for SEO

Search Engine Land

Search result filters from resource content Identifier : US11797626B2 Countries : U.S., Keyword extraction : Upon identifying pertinent resources, it then extracts key terms from their content. It employs criteria like diversity and difference thresholds to ensure each filter offers a unique perspective on the search results.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. Authenticity is key. Its origin and appearance.

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. You get the picture – real business objectives and in-app event measurement go hand in hand. Key takeaways: Networks 7, 3 and 1 delivered the highest ratio of loyal users.

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How Personality Can Determine Job Performance

Hubspot

At most workplaces, people's personalities are not left at the door -- instead, they are a key factor in whether someone succeeds in a role. Smart companies who use personality assessment results to understand their people, their drives, motivations, and values, can really use that to tailor their work experience to them.".