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10 non-marketing books every SEO should read

Search Engine Land

When you work in an industry like SEO , staying updated on new technologies is crucial. This approach can lead to more effective and efficient optimization efforts, with a focus on delivering results that genuinely enhance online visibility and performance. It’s also valuable to look outside of the industry.

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9 interesting Google patents from 2023 and what they mean for SEO

Search Engine Land

Google patents offer valuable insights into the search engine giant’s latest innovations and priorities for improving search technology. To gauge if Google finds a methodology or technology compelling enough to use in practice, you can check if the patent is pending in the U.S. and other countries.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. PWA enriches user experiences and engagement through features like push notifications, while AMP can be integrated on static pages like the homepage and blog posts.

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