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This day in search marketing history: January 12

Search Engine Land

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. Yelp launches “health and safety measures” community feedback feature. Foursquare Launches “Personalized Search For The Real World”.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey. To win at thought leadership, be different. Conclusion.

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Sales Compensation Plans: Complete Guide + Examples

Salesforce

Whether it’s increasing overall sales, keeping more customers (reducing churn), getting more business from current customers, launching new products , or changing existing customer contracts, your plan should encourage these outcomes. With a team of key players, you can easily build a compensation plan.

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Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week

Hubspot

Get this: Facebook is gearing up to launch a new video ad product for advertisers, which, like most new Facebook ads, will appear in a user’s News Feed. Facebook will launch its new video ad product by April 2013 at the latest, so keep an eye out! That's why we launched our newest template offer this week, the Blog Editorial Calendar.

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