Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. This number exists in the form of total addressable market (TAM). Use sales planning software to create a realistic plan for capturing market share.

Minimum Viable Product

Salesforce

NOVEMBER 19, 2024

This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share. Watch the demo

Price

Spiro Technologies

MARCH 29, 2024

How do you measure market share? Fast forward a hundred plus years and when we were doing some brand architecture, we decided that we wanted to launch multiple brands in different product categories and we said, “Hey, we need something, a brand structure that we could add stuff over time.” How do you measure market share?

Manufacturing

Heinz Marketing

JULY 20, 2020

I was born in Minnesota, lived in Wisconsin, and spent much of my life in Michigan. Now, it sounds obvious in retrospect, but most companies were taking similar approaches, saying, here’s a new product launch, let’s put out a message and let’s send it to prospects and send it to customers.

Pipeline

Heinz Marketing

APRIL 2, 2018

I’m hoping today, today we’re taping this on the Thursday the 22nd, I’m hoping University of Michigan pulls it off and continues their last minute climb up the ladder here, but we’ll see. You guys launched at SaaStr here a couple weeks ago. Paul: I mean just one episode after another. Matt: Yeah. Absolutely.

Pipeline