Lead generation Manufacturing Sales Support 
Lead Fuze
SEPTEMBER 30, 2021
What is lead generation for accountants? Lead generation is the strategy accountants create to attract, capture, and maintain new prospects. Therefore, the accountant needs to identify its targeted audience to be able to structure the right formula for the company’s sales funnel. Where can you find them?
Martech
MARCH 1, 2024
B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. Replacement parts. Just-in-time components. Consumables, such as office supplies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
JANUARY 15, 2013
What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.
Hubspot
AUGUST 21, 2023
While each company divides the lead generation and qualification process differently, marketing is typically in charge of the attract and engage phases. Your marketing team will need to generate interest and awareness and educate the relevant audience on a product’s value through messaging and content (more on that later).
Sales Hacker
OCTOBER 7, 2021
In her time as a marketing and communications professional, she has built departments and functions from the ground up in industries ranging from manufacturing to SaaS. What is your best piece of career advice for women in sales? Support other women in sales. What would you tell a woman just starting a career in sales?
Expert insights. Personalized for you.
52 
Let's personalize your content