Value-based bidding: Why it’s key to boosting your Google Ads
Search Engine Land
FEBRUARY 7, 2024
This gives you a more nuanced way to bid beyond just chasing conversion volume, aligning your ads with profitability goals. Using specific website functionalities such as a chat or quote system. Merely prioritizing the maximization of conversions may lead to inaccurate data for Google’s machine learning and bidding algorithms.
Let's personalize your content