Remove Maine Remove Represent Remove User Experience Remove X-functional
article thumbnail

10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. Main Page Recommendations. Personalized Recommendations.

UX 115
article thumbnail

New Facebook Coupon Feature Helps Local Businesses Determine Social ROI

Hubspot

If your business is , in fact, a local one, then you'll find the new functionality right within the normal composer tool on your page's timeline. The first time you click to create an offer, a tour of the new functionality will launch. A Headline: The headline is basically the main offer. The User Experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

Personas are fact-based (derived from user research) fictional representations of your users. They represent the goals, motivations, characteristics and behaviors of the most important groups of your users. method for finding patterns in how users would expect to find content or functionality. Image credit.

article thumbnail

What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

For conversion optimization , the main difference is the variability of Internet traffic. As Craig Sullivan puts it : My experience in observing and fixing things: These patterns do make me a better diagnostician, but they don’t function as truths—they guide and inform my work, but they don’t provide guarantees. Craig Sullivan.

article thumbnail

Website Information Architecture: How to Optimize for UX

ConversionXL

Peep Laja and Brian Massey discuss optimizing your website’s main navigation. Personas are fact-based (derived from user research) but fictional representations of your users. They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site.

UX 114
article thumbnail

How to Build Robust User Personas in Under a Month

ConversionXL

A quick primer on user personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. Engaging with users became more of a norm and less of an exception. Step 7: Conduct one-on-one interviews. Important caveats.

article thumbnail

What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

ConversionXL

Given that the visual element is such a big part of the customer experience & buying process, I’d like to deconstruct how one of my favorite eCommerce sites uses visuals (and a few others along the way) as well as explore some relevant research in order to help you be more persuasive in your own product pages.

Product 98