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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. If you’re vacationing in San Jose, consumers in your area are statistically more likely to find lunch on DoorDash , whereas New York consumers are more likely to order through Uber Eats. However, nearly 40% of U.S.

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

And most of what's reported in the New York Times can probably be found in the Boston Globe. And yet, shares within all of those markets are never evenly distributed. Certain products or services perform better than others — both in general and within specific niches. Apple and Samsung both make smartphones.

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The Latest in VC Funding + Scaling SaaS: An AMA with SaaStr CEO Jason Lemkin (Pod 581)

SaaStr

So I just see this so many times you’ll see a deck, we need this money to get sales and marketing going. I believe you, it’s true, but venture capital is a weird niche thing that… Frankly, venture capital at any stage only wants to invest in folks that are already off to the races. Don’t get me wrong.

Price 74
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Top 4 Personal Branding Myths Debunked by @DanSchawbel on [@InboundNow #28]

Hubspot

Dan Schawbel joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Magazine , The New York Times , and more. It's not about mass marketing yourself. Start small, choose a niche, and gain visibility. You have to balance contributing value and self-promotion.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

An outdoor poster campaign promoting a new beverage called TruBlood (available for sale at www.trubeverage.com) and featuring PSAs supporting equal rights for vampires appeared in major metro areas -- none of which ever mentioned the TV show. So what’s a clever marketer to do? Invest in really good storytelling. 3) Let's Motor.