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It might use martech to disrupt the status quo and capture marketshare quickly. Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Sales and support Role: Streamline the customer acquisition process while providing exceptional post-salesupport.
Enterprise sales organizations usually have well-established procedures , workflows, customer relationshipmanagement , and forecasting systems. SalesSupport. They also usually invest in fulfillment and customer support functions. Procedures and Workflows.
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