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US Justice Department sues Google again, aims to dismantle its ad division

Search Engine Land

California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia joined the DOJ in this lawsuit. Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. in 2023.

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What is Comparative Advertising? [+ Examples]

Hubspot

Kroger is a grocery store chain that took out a full-page comparative advertisement against a local competitor (Publix) in a Tennessee newspaper. Suppose you have an industry competitor that owns most of the market share. Comparative Advertising Pros and Cons. Can create brand name confusion.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Conduct market analysis Conduct a thorough analysis of your competitors, including their pricing models, market share, and target audience. You can use market research surveys, competitor analysis software, and industry reports to glean knowledge. This can increase your sales and market share simultaneously.

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